

452: The NEW WAY to Make Money Online (AI, YouTube & Social Media)
21 snips Oct 7, 2025
Marisa Murgatroyd, a psychology expert and online business builder, dives into how to create profitable courses that resonate with customers. She emphasizes the shift from commodities to transformative experiences and discusses the importance of trust and community in building customer loyalty. Marisa introduces the concept of the 'dopamine button,' urging creators to leverage reward mechanics ethically. She also outlines actionable steps for selecting a micro-niche and launching a Minimum Viable Product, all while navigating the evolving landscape of online learning.
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Human Experience Beats AI Alone
- AI removes information as a competitive advantage because it lacks taste and discernment.
- The future differentiator is extraordinary human experiences that deliver results and build loyalty.
Economy Moves Toward Transformation
- The economy progressed from commodities to goods to services to experiences and now transformation.
- People now pay most for sustained transformation delivered by a guide, not raw information.
Prioritize Transformation Over Info Dumps
- Focus on delivering the transformation and the experience, not an information dump.
- Provide access, support, and step-by-step guidance so students actually get the promised result.