
Topline
The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.
Latest episodes

Oct 30, 2024 • 1h 2min
Untold Strategies of High-Impact Sales Recruitment with Asad Zaman
Asad Zaman, CEO of Sales Talent Agency, shares his expertise in high-impact sales recruitment. He tackles the unique challenges of the tech industry where skilled salespeople are in short supply. The conversation highlights the necessity of a structured hiring process and the importance of emotional intelligence and strategic empathy in candidates. Asad emphasizes that a well-thought-out launch phase and effective communication are key to attracting top talent. He also stresses how a strong employer brand can enhance recruitment efforts.

Oct 27, 2024 • 1h 12min
E81: Bizzabo’s Alon Alroy on Reinventing Event Experiences
Alon Alroy, Co-founder and CMO of Bizzabo, shares his insights on revolutionizing event experiences in a post-COVID world. He discusses the exciting shift back to in-person events and how AI is transforming attendee interactions. Alon emphasizes the importance of authentic human connections and personal branding in today’s competitive landscape. He reflects on the challenges faced during the pandemic and explores innovative strategies for creating memorable and engaging events that stand out in a crowded market.

4 snips
Oct 23, 2024 • 57min
Mark Niemiec on Steering Business Transformation
Mark Niemiec, Chief Revenue Officer at Salesloft and former leader at Salesforce and Cisco, shares his insights on business transformation. He discusses the shift from a product-driven approach to a platform-oriented model, highlighting the importance of operational discipline and maintaining company culture. Mark emphasizes a unified sales strategy for improved forecasting and deal management, and he reflects on navigating leadership challenges during rapid change, especially post-COVID. His insights offer valuable lessons for anyone in sales and leadership.

9 snips
Oct 21, 2024 • 1h 7min
E80: David Spitz on the Evolution of SaaS Metrics and GTM Efficiency
David Spitz, a former investment banker and SaaS metrics expert, joins the discussion to address the challenges of GTM efficiency. He introduces a new metric that highlights the troubling trend of declining efficiency in revenue generation among SaaS companies. David analyzes the evolving landscape shaped by economic factors, advocating for a shift from aggressive growth tactics to sustainable practices. The conversation also touches on the need for adaptive pricing models and the struggles of unicorns delaying their IPOs, providing insights into the future of the SaaS industry.

7 snips
Oct 16, 2024 • 59min
Mark Roberge on Redefining Sales Leadership in the AI Era
Mark Roberge, a seasoned entrepreneur and former HubSpot executive who's now shaping future minds at Harvard, delves into navigating sales leadership in the age of AI. He discusses the transformative impact of technology on B2B sales and the importance of early adoption for competitive advantage. Roberge also highlights the need for structured decision-making in implementing new tech and emphasizes continuous learning in the fast-evolving sales landscape. Finally, he touches on the intriguing intersection of AI insights and spirituality, encouraging a holistic view in business.

Oct 13, 2024 • 1h 2min
E79: Understanding AI's Place in Tech with Benedict Evans
Benedict Evans, a renowned internet analyst, shares his insights on AI's rapid evolution and its impact on businesses. He discusses the scalability of AI models and the challenges companies face in staying competitive. The conversation highlights the transition of AI from novelty to integral technology, as well as historical parallels that emphasize adapting to technological shifts. Evans also examines the balance between optimism and realism regarding AI's future, touching on its implications for the job market and enterprise software.

Oct 9, 2024 • 1h 17min
Dini Mehta on Mastering Multi-Product Strategy & Building High-performance Teams
Dini Mehta, an Executive in Residence at Peak 15 Ventures and former CRO of Lattice, shares her insights on transforming single-product companies into multi-product powerhouses. She discusses the balance of team dynamics and founder quality essential for navigating multi-product strategies. Dini emphasizes the importance of effective performance incentives to motivate sales teams and the value of continuous recognition. Additionally, she highlights cultivating a purposeful company culture and the need for intrinsic motivation to enhance employee engagement and business outcomes.

5 snips
Oct 6, 2024 • 1h 11min
E78: CRO Kyle Norton on Executive Fear, Boards, and the CRO Journey
Kyle Norton, CRO of Owner.com and host of the Revenue Leadership Podcast, brings a wealth of experience in revenue generation. He shares insights on the complex dynamics between CROs and boards, emphasizing trust and leadership fears. The importance of RevOps emerges as a vital support to boost organizational efficiency. Kyle also tackles the challenges of retaining institutional knowledge during rapid growth and the crucial nature of feedback in leadership transitions. His perspective on communication and collaboration adds depth to the conversation.

11 snips
Oct 2, 2024 • 1h 9min
CRO Kevin "KD" Dorsey on creating, developing, and deploying playbooks
Kevin “KD” Dorsey, CRO of Finally, shares his wealth of experience in building startup sales teams. He emphasizes the importance of comprehensive sales playbooks, breaking them down into five key pillars: people, prospects, problem, process, and product. KD discusses innovative onboarding strategies to enhance engagement and retention, as well as effective sales performance techniques. He also highlights the shift in leadership dynamics, urging leaders to document best practices while tailoring their approach to individual team members.

Sep 29, 2024 • 1h 6min
E77: Is Go-To-Market Broken?
Dive into the latest trends from industry titans like Salesforce and HubSpot as they push AI boundaries in B2B SaaS. Explore the debate over whether go-to-market strategies are truly broken, or just tough. Enjoy lighthearted banter about grooming and sales dynamics, while navigating the challenges of social media engagement. The conversation also highlights AI's growing impact on customer support and the delicate balance of growth versus profitability in today's tech era. Enjoy candid critiques and anecdotes from major tech events, making for a lively discussion.
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