In this book, Rory Sutherland explores the art and science of creating magic in brands, business, and life. He combines scientific research with entertaining stories and case studies from his career, including campaigns for AmEx and Microsoft. Sutherland emphasizes the importance of understanding human behavior, highlighting how decisions are often influenced by subtle external signals rather than objective qualities. The book challenges traditional marketing strategies by advocating for a more holistic and creative approach, using techniques such as storytelling, social proof, and framing to influence consumer decisions. It also explores how these principles can be applied to various social aims beyond just selling products.
This biography by Walter Isaacson delves into the life of Leonardo da Vinci, highlighting his boundless curiosity, meticulous observation, and innovative spirit. The book is based on thousands of pages from da Vinci's notebooks and new discoveries about his life and work. It connects his artistic achievements to his scientific inquiries, showcasing how his genius unified art and science. The narrative emphasizes da Vinci's skills such as passionate curiosity, careful observation, and a playful imagination, and it provides a vivid portrait of a polymath who was centuries ahead of his time in fields ranging from anatomy to engineering[2][3][5].
How do you build a revenue engine that doesn’t just generate pipeline—but generates the right pipeline? In this episode, Kyle Lacy, CMO of Jellyfish, shares how his team tackled one of the biggest challenges in B2B go-to-market: pipeline predictability.
In this episode of Topline Spotlight, Kyle explains why traditional metrics like Stage 1 pipeline weren’t cutting it, how Jellyfish revamped its approach with deeper segmentation and leading indicators, and the impact of launching a Pipeline Council to align sales and marketing around quality, not just volume. Sam, Asad, and Kyle also touch on the biggest forecasting mistakes GTM teams make, why tracking pipeline per rep, source, and channel is a game-changer, how AI is reshaping marketing strategy, and what it takes to be a great CMO in 2025.
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Key chapters:
(00:00) - Introduction to Top Line Spotlight
(02:20) - Overview of Jellyfish and Its Purpose
(04:15) - Addressing Challenges with Leading Indicators
(09:50) - The Shift to Marketing for Engineers
(11:42) - The Role of AI in Modern Marketing
(16:22) - Inspiration and Closing Thoughts
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