Topline SPOTLIGHT: How Josh Guttman Landed Investors for SELLIT9 by Being Himself
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Feb 13, 2025 Josh Guttman, co-founder and CEO of SELLIT9, shares insights from his extensive experience in SaaS sales and his transition to entrepreneurship. He reveals how he navigated the challenges of fundraising, learning that VCs seek belief and connection over hard sales tactics. Josh emphasizes the power of authenticity and storytelling in his successful pre-seed round. He also discusses the resilience needed in the entrepreneurial journey and details SELLIT9's innovative tech marketplace, allowing Canadians to sell devices for cash.
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The MacBook Anecdote
- Josh Guttman's kids used MacBooks for virtual schooling but switched back to tablets when school reopened.
- These MacBooks, now unused, hold value but selling them on marketplaces is a hassle.
Fundraising vs. Sales
- Fundraising is like sales but with key differences, especially in the "art" aspect.
- VCs don't want to be sold; they want to believe in the founder and opportunity.
The 30-Second Rule
- In a VC pitch, make a strong first impression in the initial 30 seconds.
- Focus on standing out and conveying your vision concisely and impactfully.