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SPOTLIGHT: How Josh Guttman Landed Investors for SELLIT9 by Being Himself
Feb 13, 2025
Josh Guttman, co-founder and CEO of SELLIT9, shares insights from his extensive experience in SaaS sales and his transition to entrepreneurship. He reveals how he navigated the challenges of fundraising, learning that VCs seek belief and connection over hard sales tactics. Josh emphasizes the power of authenticity and storytelling in his successful pre-seed round. He also discusses the resilience needed in the entrepreneurial journey and details SELLIT9's innovative tech marketplace, allowing Canadians to sell devices for cash.
21:14
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Quick takeaways
- Josh Guttman's transition from sales to founding SELLIT9 taught him that fundraising requires authenticity, not just traditional sales tactics.
- The innovative approach of SELLIT9 addresses consumer pain points in electronics trading, leveraging unused devices directly at checkout for purchases.
Deep dives
Navigating the Journey from SaaS to Startup
Josh Gutman shares his transition from a successful career in SaaS, including roles at Salesforce, to founding his own startup, Sell at 9Pay. With over 20 years of experience in technology and sales, including being one of the first SDRs at Salesforce, he reflects on how this background provides a unique perspective on startup challenges. The conversation highlights the initial hurdles of launching a company that allows consumers to trade in unused electronics for purchases, particularly at checkout. Gutman emphasizes his focus on solving real-world problems, driven by personal experiences as a parent trying to manage family technology efficiently.
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highlights
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