Josh Guttman

Co-founder and CEO of SELLIT9, an embedded payments platform. Previously held various leadership roles at Salesforce.

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Feb 13, 2025 • 21min

SPOTLIGHT: How Josh Guttman Landed Investors for SELLIT9 by Being Himself

Josh Guttman, co-founder and CEO of SELLIT9, shares insights from his extensive experience in SaaS sales and his transition to entrepreneurship. He reveals how he navigated the challenges of fundraising, learning that VCs seek belief and connection over hard sales tactics. Josh emphasizes the power of authenticity and storytelling in his successful pre-seed round. He also discusses the resilience needed in the entrepreneurial journey and details SELLIT9's innovative tech marketplace, allowing Canadians to sell devices for cash.