Eli Weiss is a customer experience guru. Today, he's the Senior Director CX & Retention at Jones Road Beauty. And before that, he was at Olipop. 2 absolute household names in the DTC space. And on this episode of Ecommerce Marketing School, he's chatting with Val about how to reduce returns this holiday season. It's packed with tons of actionable advice and tips you can test out ASAP.Follow Val on TwitterFollow Eli on TwitterSubscribe to Eli's newsletterTry Privy for FREECheck out the Triple Whale Network

Soooo there's good news and bad news about improving your CRO ahead of Black Friday. Bad news? The best time to start was right after BFCM last year. Good news? It's not too late to pull off some quick wins that'll give your store a serious boost ahead of the holiday season. Luckily, CRO expert, Kanika Misra, is breaking it all down on this episode of Ecommerce Marketing School with Val Geisler.  Follow Val on TwitterFollow Kanika on TwitterTry Privy for FREECheck out the Triple Whale Network

Val chats with email expert, Jacob Sappington, about handling segmentation, gift givers, tweaking flows, self-segmentation, aggressive post-purchase deals, managing email lists, timing of email marketing during BFCM, and how to effectively segment customers for maximum sales during the holiday season.

"The Email Series You HAVE To Update For BFCM" features Samar Owais, an email expert, who breaks down the importance of updating email series for Black Friday Cyber Monday sales. The podcast explores optimizing abandoned cart flows, crafting engaging emails, and the power of personalization and building trust through email. If you want to make $$ this holiday season, this is a must listen.

Kizik has mastered the art of collaborations. And they're not always obvious. Like their limited-edition shoe with Jet-Puffed Marshmallows. On today's episode of Ecommerce Marketing School, Brett Swensen, shares a behind-the-scenes look at their strategy and how it went (spoiler: it crushed). Plus, whether or not there's time to launch your own collab before BFCM.Follow Val on TwitterFollow Brett on TwitterTry Privy for FREECheck out the Triple Whale Network

Val chats with a fellow email expert about the tips and tricks they learned at Litmus Live conference, including resending high-performing emails, avoiding self-focused language in copy, using cold emails and emojis, the importance of trust in email deliverability, and considering the environmental impact of emails.

Learn how to optimize your Black Friday offers and convert non-purchasers into customers. Discover strategies for running successful Black Friday Cyber Monday offers, the importance of open rates and click rates in email marketing, and managing inbox overload. The speaker also mentions the sponsors of the podcast: Privy and Triple Whale.

Mark Ritz has been obsessed with memberships for YEARS thanks to his days at Costco. And it's paying off in a big way for his brand, Carnivore Snax. In the first month alone, they locked in 500 members and it's only grown from there. 5 months in, they're up to 1k+ members. And on today's episode, he gives a behind-the-scenes look at bringing their membership program to life. And how it plays into their BFCM plans (spoiler alert: it's critical).Follow Val on TwitterFollow Mark on TwitterTry Privy for FREECheck out the Triple Whale Network

Marketing expert Lauren Cowan shares foolproof tips for growing email and SMS lists before Black Friday, including creating valuable offers, offering early access and exclusivity, and leveraging referral programs and cross-promotion.

On this season of Ecommerce Marketing School, Val chatted with 18 experts about everything from top performing emails, to using holidays to drive sales, and SO much more. And now that Summer School is officially over, we're taking a short break before jumping straight into BFCM. We'll be breaking down success stories, how to prep your site, and WAY more. Follow Val on TwitterTry Privy for FREECheck out the Triple Whale Network