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Ecommerce Marketing School
2 BFCM Offers That Crush For This Expert (And How They're Switching It Up This Year) #614
Sep 19, 2023
Learn how to optimize your Black Friday offers and convert non-purchasers into customers. Discover strategies for running successful Black Friday Cyber Monday offers, the importance of open rates and click rates in email marketing, and managing inbox overload. The speaker also mentions the sponsors of the podcast: Privy and Triple Whale.
18:56
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Quick takeaways
- Tailoring offers to different customer segments can maximize conversions and cater to unique preferences.
- Converting email subscribers into customers during BFCM can be achieved through compelling deals and timely bulk offers.
Deep dives
Differentiating Offers for Different Customer Segments
In this podcast episode, the hosts discuss the importance of tailoring offers to different customer segments. They highlight a case study of a brand called Socket that sells koozies for coffee and other drinks. During the BFCM season, Socket runs two different offers: a bulk offer for existing customers who are super fans and buy in large quantities, and a BOGO 50 offer for newer customers or non-purchasers who may be hesitant to buy in bulk. By segmenting their offers, Socket aims to maximize conversions and cater to the unique preferences of different customer groups.
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