Ecommerce Marketing School 2 BFCM Offers That Crush For This Expert (And How They're Switching It Up This Year) #614
Sep 19, 2023
Learn how to optimize your Black Friday offers and convert non-purchasers into customers. Discover strategies for running successful Black Friday Cyber Monday offers, the importance of open rates and click rates in email marketing, and managing inbox overload. The speaker also mentions the sponsors of the podcast: Privy and Triple Whale.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Converting Non-Purchasers into Customers: A Strategy for BFCM Season
02:21 • 2min
Running Black Friday Cyber Monday Offers
03:54 • 9min
The Importance of Open Rates and Click Rates in Email Marketing
12:29 • 4min
Managing Inbox Overload and Providing Value
16:23 • 3min