2 BFCM Offers That Crush For This Expert (And How They're Switching It Up This Year) #614
Ecommerce Marketing School
The Importance of Open Rates and Click Rates in Email Marketing
This chapter explores the significance of open rates and click rates in email marketing and how they reflect customer engagement and relationship building. It also discusses the impact of subject lines, trust in the brand, and iOS privacy features on open rates, as well as the role of newsletters and testing in driving traffic and improving email performance.
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