Mark Ritz has been obsessed with memberships for YEARS thanks to his days at Costco. And it's paying off in a big way for his brand, Carnivore Snax. In the first month alone, they locked in 500 members and it's only grown from there. 5 months in, they're up to 1k+ members. And on today's episode, he gives a behind-the-scenes look at bringing their membership program to life. And how it plays into their BFCM plans (spoiler alert: it's critical).

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