Ecommerce Marketing School Drive More Sales This BFCM With These Expert Email And Segmentation Secrets #618
Oct 3, 2023
Val chats with email expert, Jacob Sappington, about handling segmentation, gift givers, tweaking flows, self-segmentation, aggressive post-purchase deals, managing email lists, timing of email marketing during BFCM, and how to effectively segment customers for maximum sales during the holiday season.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Segmenting Email Flows and Personalizing Content for Gift Purchasers
05:19 • 3min
Maximizing Relevance and Value from Email Campaigns
08:38 • 5min
Managing Email Lists and Segmentation for Business Success
13:11 • 3min
Timing and Respectful Email Marketing during BFCM
15:46 • 2min