Exploring advanced segmentation techniques and email strategies to optimize engagement and conversions during the BFCM event.
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Episode notes
Email marketing during Black Friday can get a littleee crazy. That's why on today's episode, Val chats with email expert, Jacob Sappington, to give you an in-depth look at how he handles segmentation, gift givers, tweaking existing flows, and SO much more. OH! And don't forget to send an evening text on Cyber Monday. Listen 'til the very end to find out why.