I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice.

In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing.

Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.

Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success.