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Drive More Sales This BFCM With These Expert Email And Segmentation Secrets #618

Ecommerce Marketing School

CHAPTER

Segmenting Email Flows and Personalizing Content for Gift Purchasers

The speakers emphasize the importance of email segmentation and filtering by dates in ESPs. They also address the issue of sending post-purchase flows to gift recipients and suggest delaying review requests. The use of post-purchase surveys and personalized content based on zero party data is discussed as a way to gain insights about the broader audience.

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