
Jacob Sappington
email expert
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Oct 3, 2023 • 17min
Drive More Sales This BFCM With These Expert Email And Segmentation Secrets #618
Val chats with email expert, Jacob Sappington, about handling segmentation, gift givers, tweaking flows, self-segmentation, aggressive post-purchase deals, managing email lists, timing of email marketing during BFCM, and how to effectively segment customers for maximum sales during the holiday season.