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Drive More Sales This BFCM With These Expert Email And Segmentation Secrets #618

Ecommerce Marketing School

CHAPTER

Maximizing Relevance and Value from Email Campaigns

This chapter explores how to make emails more relevant to recipients through self-segmentation and offers aggressive post-purchase deals to capture value from customers. It also emphasizes the importance of extending the definition of engagement during the BFCM period and the potential risks of aggressive email marketing.

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