Drive More Sales This BFCM With These Expert Email And Segmentation Secrets #618
Ecommerce Marketing School
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Maximizing Relevance and Value from Email Campaigns
This chapter explores how to make emails more relevant to recipients through self-segmentation and offers aggressive post-purchase deals to capture value from customers. It also emphasizes the importance of extending the definition of engagement during the BFCM period and the potential risks of aggressive email marketing.
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