Building Your Email List for BFCM

To maximize revenue during the Black Friday, Cyber Monday (BFCM) season, building your email list is key. By starting early and focusing on creating an engaged audience, you can set yourself up for success. Pop-ups play a crucial role in capturing email addresses, but it's important to make the offer compelling and customer-focused. Teasing BFCM offers early and providing early access to subscribers create a sense of exclusivity and urgency. Collaborating with influencers can also drive email list growth through giveaways and referrals. Leveraging your social media presence, implementing quizzes, and utilizing QR codes at retail locations further expand your reach. Privy offers a plethora of resources on BFCM strategies, including a comprehensive calendar and swipe files.