Ecommerce Marketing School
BFCM Email Tips You Can Try Out NOW (Lessons From 2 Email Marketing Geeks) #615
Sep 21, 2023
Val chats with a fellow email expert about the tips and tricks they learned at Litmus Live conference, including resending high-performing emails, avoiding self-focused language in copy, using cold emails and emojis, the importance of trust in email deliverability, and considering the environmental impact of emails.
23:05
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Quick takeaways
- Building trust and maintaining regular communication with customers is crucial for achieving high conversion rates in email marketing.
- Creating compelling copy and subject lines, focusing on the customer and strategically using emojis, can significantly enhance the effectiveness of email marketing.
Deep dives
Key Takeaway 1: Building Trust and Relationships for Conversion
One of the speakers at Litmus Live, Summer Always, emphasized the importance of building trust and relationships with customers to achieve high conversion rates. She shared that achieving a 100% conversion rate is possible over time through trust-building strategies. One tactic she mentioned was resending successful emails periodically, as people don't always remember every email they receive. This takeaway highlights the significance of establishing trust and maintaining regular communication with customers.
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