BFCM Email Tips You Can Try Out NOW (Lessons From 2 Email Marketing Geeks) #615
Ecommerce Marketing School
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Resending High-Performing Emails and Avoiding Self-Focused Language in Copy
This chapter discusses the strategy of resending high-performing emails and the importance of focusing on the customer's perspective. They also mention Leanna's advice on conducting a 'we-we audit' to eliminate self-focused language.
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