SERP's Up SEO Podcast

How does the maturity of your site factor into SEO?  Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial. Grace Frohlich of Brain Labs stops by to discuss a framework that you can use to determine the maturity of your site and how to build your SEO strategy around it.   Plus, take a trip across the Wixverse with Wix’s own Paz Dekel to see how the identity of a product goes through stages of maturity.  It’s time to take a seat at the adult table as we assess the stages of maturity that factor into SEO this week on the SERP’s Up SEO Podcast! Key Segments [00:02:04] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week: SEO Maturity [00:19:26] Focus Topic Guest: Grace Frohlich [00:24:20] Across the Wixverse w/ Paz Dekel [00:38:09] Snappy News [00:44:57] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Grace Frolich Paz Dekel Melissa Popp Resources:  SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube How to Diagnose Your SEO Client's Search Maturity Brainlabs Positioning Your Brand For the Holiday Season: SERP’s Up EP 66  News: Google AI overviews launch in UK Google Explains Why It Shows Reddit & Forum Threads In Search So Often

What operational processes should you follow as a marketing agency?  Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency.  Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes needed to help you and your clients thrive.     Step-by-step, day-by-day, get the operations know-how your agency needs on this week’s episode of the SERP’s Up SEO Podcast! Key Segments [00:02:06] What's On This Episode of SERP's Up? [00:03:35] Focus Topic of the Week: Building the processes to fundamentally good SEO [00:04:12] Focus Topic Guest: David Khim, Allie Decker, Alex Birkett [00:32:42] Deep Thought [00:43:41] Snappy News [00:50:22] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter David Khim Allie Decker  Alex Birkett Blake Denman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Be Omniscient Digital  The Long Game Podcast News: Google still has not announced a launch date for SGE New Google Shopping & Maps Search Features

Does AI content rank on the SERP? Can you count on AI content to rank in the future?   Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content.  Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with his generative AI for marketers framework.   Please rank responsibly, as this week, we delve into Google’s evolving approach for ranking AI content here on the SERP’s Up SEO Podcast.  Key Segments [00:04:40] What's On This Episode of SERP's Up? [00:05:36] Focus Topic of the Week: Does AI Content Rank?  [00:21:13] The Great Beyond w/ John Wall [00:40:57] Snappy News [00:49:07] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Kristine Sachinger Cyrus Shepard John Wall Dale Bertrand Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SEO Resource Center Google Knowledge Panel: How to earn one for your name or brand InLinks Entity SEO: Moving from Things to Strings News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings  

What is “entity SEO” and how can entities play a practical role when doing SEO?  Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO.  Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website.  Plus, we explore YouTube’s contextual approach to entities. Don’t forget your name tag, as this week; we present the significance behind entities and SEO on this week’s episode of the SERP’s Up SEO Podcast! Key Segments [00:02:16] What's On This Episode of SERP's Up? [00:03:09] Focus Topic of the Week: Entities in SEO  [00:21:29] Focus Topic Guest: Gus Pelogia [00:25:28] Is This New?  [00:35:05] Snappy News [00:41:03] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Gus Pelogia  Dixon Jones Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings

Google’s Local Pack is filled with secrets…  Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack.  Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast! Key Segments [00:03:26] What's On This Episode of SERP's Up? [00:04:45] Focus Topic of the Week: The Local Pack  [00:05:10] Focus Topic Guest: Krystal Taing [00:29:30] Tool Time [00:34:31] Snappy News [00:47:49] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Krystal Taing  Joyanne Hawkins Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Wix Uberall App Introduction to Local SEO Getting started with Local SEO News: Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates Google Unleashes Manual Actions Galore After Search Spam Policy Updates

Learn how to build an SEO strategy from scratch with SEO growth specialist Gaetano DiNardi. Discover effective brand messaging techniques with messaging strategist Diane Wiredu. Get insights on Google ranking updates and structured data carousels. Dive into strategies for SEO success through diverse partnerships and creating brand messaging that resonates.

Learn how to balance evergreen & trending content for SEO success with insights from industry experts. Discover the importance of integrating emerging topics with timeless content. Dive into the latest 'things to know' feature on SERPs and get tips on long-term branding strategies for better content creation. Explore the world of sports rivalries and family allegiances in a funny discussion.

Does a topical expert need to write your content in order to rank?   Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content.  Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how different engines handle sensitive queries.  Learn how to integrate expert-led content into your SEO strategy this week on the SERP’s Up SEO Podcast! Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:04:23] Focus Topic of the Week: The value of using expert insights for your SEO [00:14:10] Focus Topic Guest: Will Peters [00:32:50] So many search engines [00:42:36] Snappy News [00:50:31] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Will Peters Ian Helms Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube The Mayo Clinic The future of web content: Where AI, user preferences, and SEO meet Why SEOs should watch content trends carefully News: New Google Search DMA Rich Results, Aggregator Units & Refinement Chips Reddit shown excessively in Google product review search results, study finds The Discussion Forums Dominating 10,000 Product Review Search Results

Google has introduced a powerful AI, Gemini, impacting SEO. Industry experts discuss Gemini's potential in search, its competition with GPT-4, and its evolution. They explore Google's AI advancements, SMX shows, and Barry Schwartz's presence. The podcast delves into Gemini's impact on SEO results, user engagement, and the broader tech landscape. Additionally, they touch on core web vitals, AI image generation tools, and customizable prompts.

When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services?  Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future Dive into some of the common red flags to look out for while obtaining clients, and learn how to get in the same mindset as your clients to set realistic expectations.  Gear up for episode 73 and discover which clients you should and shouldn’t be taking on as an SEO this week on the SERP’s up SEO Podcast! Key Segments [00:01:55] What's On This Episode of SERP's Up? [00:03:37] Focus Topic of the Week: SEO Clients you should and shouldn’t take [00:16:02] Focus Topic Guests: Sydni Craig-Hart & Andrew Foxwell [00:27:22] Snappy News [00:00:00] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Sydni Craig-Hart Andrew Foxwell Chase Freezman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Smart Simple Marketing Foxwell Digital Wayback Machine (Internet Archive) News: Google Search officially retires cache link Google Bard adds image generation Google Maps Tests AI Generated Answers For Local Questions With Local Guides