Learn how to balance evergreen & trending content for SEO success with insights from industry experts. Discover the importance of integrating emerging topics with timeless content. Dive into the latest 'things to know' feature on SERPs and get tips on long-term branding strategies for better content creation. Explore the world of sports rivalries and family allegiances in a funny discussion.

Does a topical expert need to write your content in order to rank?   Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content.  Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how different engines handle sensitive queries.  Learn how to integrate expert-led content into your SEO strategy this week on the SERP’s Up SEO Podcast! Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:04:23] Focus Topic of the Week: The value of using expert insights for your SEO [00:14:10] Focus Topic Guest: Will Peters [00:32:50] So many search engines [00:42:36] Snappy News [00:50:31] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Will Peters Ian Helms Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube The Mayo Clinic The future of web content: Where AI, user preferences, and SEO meet Why SEOs should watch content trends carefully News: New Google Search DMA Rich Results, Aggregator Units & Refinement Chips Reddit shown excessively in Google product review search results, study finds The Discussion Forums Dominating 10,000 Product Review Search Results

Google has introduced a powerful AI, Gemini, impacting SEO. Industry experts discuss Gemini's potential in search, its competition with GPT-4, and its evolution. They explore Google's AI advancements, SMX shows, and Barry Schwartz's presence. The podcast delves into Gemini's impact on SEO results, user engagement, and the broader tech landscape. Additionally, they touch on core web vitals, AI image generation tools, and customizable prompts.

When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services?  Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future Dive into some of the common red flags to look out for while obtaining clients, and learn how to get in the same mindset as your clients to set realistic expectations.  Gear up for episode 73 and discover which clients you should and shouldn’t be taking on as an SEO this week on the SERP’s up SEO Podcast! Key Segments [00:01:55] What's On This Episode of SERP's Up? [00:03:37] Focus Topic of the Week: SEO Clients you should and shouldn’t take [00:16:02] Focus Topic Guests: Sydni Craig-Hart & Andrew Foxwell [00:27:22] Snappy News [00:00:00] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Sydni Craig-Hart Andrew Foxwell Chase Freezman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Smart Simple Marketing Foxwell Digital Wayback Machine (Internet Archive) News: Google Search officially retires cache link Google Bard adds image generation Google Maps Tests AI Generated Answers For Local Questions With Local Guides

What is structured data markup? What should and shouldn’t you do when adding schema markup to your site?  Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance. Plus, take a look into Crystal’s Ball to see the future of rich results!  This week we’re teaching you how to translate your content to a search engine for optimized organic performance here on the SERP’s Up SEO Podcast!  Key Segments [00:01:53] What's On This Episode of SERP's Up? [00:03:11] Focus Topic Guest: Martha Van Burkel [00:03:46] Focus Topic of the Week: Structured Data Markup  [00:28:40] Crystal’s Ball [00:37:38] Snappy News [00:45:45] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Martha Van Berkel Sam Torres Tory (Lynne) Gray  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Schema App Schema App Training  Schema Paths Tool Gray Dot SEO Blog John Mueller October Update News: Google’s SEO Starter Guide Set For A Major Update Google May Penalize Recipe Collection Pages Using Recipe Structured Data Poll: 60% Of SEOs Are Worried About The Impact Of Google SGE

This podcast dives into Google's use of user behavior metrics for ranking, discussing the impact on SEO, DOJ antitrust trial insights, and the truth about ranking metrics. The episode features guest Shelley Walsh, fun with People Also Ask, Snappy News, and a follow of the week. Topics also include Google's 'Circle to Search' feature, weekend ranking fluctuations, content quality in search results, listener interaction, and casual chats about Star Trek.

Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry. Founder of Zyppy SEO, Cyrus Shepard, joins to answer the question, is SEO’s bad reputation legitimate or maybe not so much?  Michael Lewittes, founder of Ranktify, chimes in to elaborate on how past SEO tools tarnished the SEO industry's reputation, noting how new tools can change the future landscape.  Embrace the responsibility of maintaining core SEO values and join us in revitalizing the industry's reputation as a whole. What’s done is done, but the future has not been written. Join us as it’s time to Terminate the lingering reputation from the early days of SEO this week on the SERP’s Up SEO Podcast! Key Segments [00:01:34] What's On This Episode of SERP's Up? [00:03:26] Focus Topic of the Week: SEO Reputation [00:23:13] Focus Topic Guest: Cyrus Shepard [00:28:10] Tool Time w/ Michael Lewittes [00:48:13] Snappy News [00:55:26] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Cyrus Shepard Michael Lewittes Montse Cano Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Zyppy SEO Ranktify What does good E-E-A-T even mean? News: Google: No Such Thing As Perfect Formula For Ranking Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials

Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google?  This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO.  Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving content landscape and what it means for ranking on the SERP. Hop in the ol’ Delorean as we’re going back to the future this week to identify emerging content trends and their SEO impact with this week’s episode of the SERP’s Up SEO Podcast! Key Segments [00:02:08] What's On This Episode of SERP's Up? [00:03:34] Focus Topic Guest: Nigel Stevens, Jason Dodge [00:04:33] Focus Topic of the Week: Emerging Content Trends [00:36:09] Fun With People Also Ask  [00:40:37] Snappy News [00:47:01] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Nigel Stevens Jason Dodge Kelsey Jones Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Black Truck Media OGM Marketing Unsolved SEO Mysteries News: 94% of Google SGE links are different from organic search results, study finds Research Study - The Impact of Google's Search Generative Experience on organic rankings Wharton Professor, Ethan Mollick, On The Decay Of Internet Search

Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward?  Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You’ve popped the champagne, now it’s time for your website to pop up on the SERP! Don’t look back, as we are surging into the new year strong with 2024’s first SERP’s Up SEO Podcast! Key Segments [00:02:26] What's On This Episode of SERP's Up? [00:04:26] Focus Topic of the Week: 2024 SEO Trends [00:11:52] Focus Topic Guest: Parth Suba [00:16:30] Focus Topic Guest: Kenichi Suzuki [00:20:46] Focus Topic Guest: Celeste Gonzalez [00:26:44] Focus Topic Guest: Chima Mmeje  [00:32:53] Focus Topic Guest: Rohan Ayyar [00:36:47] Going, Going,... Google! [00:48:38] Snappy News [00:52:09] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Parth Suba  Rohan Ayyar  Chima Mmeje  Kenichi Suzuki Celeste Gonzalez  Garrett Sussman  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube RicketyRoo SEO Agency  Moz Buckle Up: Google To Make Major Search Ranking Changes  News: Google On Knowing If Best SEO Was Applied Google New Years Eve Search Algorithm Update

You’ve done all the hard SEO work on a project and now you need to hand it off to the client - what should you consider when you do?  Don’t fumble the handoff and let all that great SEO work you did hit the ground.  What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein and Crystal Carter guide you through the most effective ways to hand off your SEO work to your clients.  Discover strategies to ensure each team member has the resources to deliver an effective handoff properly.  Understand how to identify your client’s specific delivery expectations to maintain a lasting relationship.  Listen in as SEO agency owner, Nitin Manchanda, talks about what his handover kit looks like as he shares a comprehensive guide of everything you should include to create a holistic SEO picture for your clients.  Be sure to put this one in your SEO playbook as we’re teaching you how to seamlessly hand off SEO projects to clients this week on the SERP’s Up SEO Podcast! Key Segments [00:02:43] What's On This Episode of SERP's Up? [00:04:29] Focus Topic of the Week: Handing off Projects to Clients [00:17:33] Focus Topic Guest: Nitin Manchanda [00:23:39] Tool Time [00:28:20] Snappy News [00:35:38] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Dan White Nitin Manchada Andrew Shotland Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube How to Train Your SEO Team Botpresso Wix Studio Client News: Google local search ranking algorithm strengthens “openness” signal Google: Video Is Not The Main Content Of The Page Error Spike