SERP's Up SEO Podcast

What is structured data markup? What should and shouldn’t you do when adding schema markup to your site?  Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance. Plus, take a look into Crystal’s Ball to see the future of rich results!  This week we’re teaching you how to translate your content to a search engine for optimized organic performance here on the SERP’s Up SEO Podcast!  Key Segments [00:01:53] What's On This Episode of SERP's Up? [00:03:11] Focus Topic Guest: Martha Van Burkel [00:03:46] Focus Topic of the Week: Structured Data Markup  [00:28:40] Crystal’s Ball [00:37:38] Snappy News [00:45:45] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Martha Van Berkel Sam Torres Tory (Lynne) Gray  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Schema App Schema App Training  Schema Paths Tool Gray Dot SEO Blog John Mueller October Update News: Google’s SEO Starter Guide Set For A Major Update Google May Penalize Recipe Collection Pages Using Recipe Structured Data Poll: 60% Of SEOs Are Worried About The Impact Of Google SGE

This podcast dives into Google's use of user behavior metrics for ranking, discussing the impact on SEO, DOJ antitrust trial insights, and the truth about ranking metrics. The episode features guest Shelley Walsh, fun with People Also Ask, Snappy News, and a follow of the week. Topics also include Google's 'Circle to Search' feature, weekend ranking fluctuations, content quality in search results, listener interaction, and casual chats about Star Trek.

Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry. Founder of Zyppy SEO, Cyrus Shepard, joins to answer the question, is SEO’s bad reputation legitimate or maybe not so much?  Michael Lewittes, founder of Ranktify, chimes in to elaborate on how past SEO tools tarnished the SEO industry's reputation, noting how new tools can change the future landscape.  Embrace the responsibility of maintaining core SEO values and join us in revitalizing the industry's reputation as a whole. What’s done is done, but the future has not been written. Join us as it’s time to Terminate the lingering reputation from the early days of SEO this week on the SERP’s Up SEO Podcast! Key Segments [00:01:34] What's On This Episode of SERP's Up? [00:03:26] Focus Topic of the Week: SEO Reputation [00:23:13] Focus Topic Guest: Cyrus Shepard [00:28:10] Tool Time w/ Michael Lewittes [00:48:13] Snappy News [00:55:26] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Cyrus Shepard Michael Lewittes Montse Cano Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Zyppy SEO Ranktify What does good E-E-A-T even mean? News: Google: No Such Thing As Perfect Formula For Ranking Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials

Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google?  This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO.  Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving content landscape and what it means for ranking on the SERP. Hop in the ol’ Delorean as we’re going back to the future this week to identify emerging content trends and their SEO impact with this week’s episode of the SERP’s Up SEO Podcast! Key Segments [00:02:08] What's On This Episode of SERP's Up? [00:03:34] Focus Topic Guest: Nigel Stevens, Jason Dodge [00:04:33] Focus Topic of the Week: Emerging Content Trends [00:36:09] Fun With People Also Ask  [00:40:37] Snappy News [00:47:01] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Nigel Stevens Jason Dodge Kelsey Jones Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Black Truck Media OGM Marketing Unsolved SEO Mysteries News: 94% of Google SGE links are different from organic search results, study finds Research Study - The Impact of Google's Search Generative Experience on organic rankings Wharton Professor, Ethan Mollick, On The Decay Of Internet Search

Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward?  Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You’ve popped the champagne, now it’s time for your website to pop up on the SERP! Don’t look back, as we are surging into the new year strong with 2024’s first SERP’s Up SEO Podcast! Key Segments [00:02:26] What's On This Episode of SERP's Up? [00:04:26] Focus Topic of the Week: 2024 SEO Trends [00:11:52] Focus Topic Guest: Parth Suba [00:16:30] Focus Topic Guest: Kenichi Suzuki [00:20:46] Focus Topic Guest: Celeste Gonzalez [00:26:44] Focus Topic Guest: Chima Mmeje  [00:32:53] Focus Topic Guest: Rohan Ayyar [00:36:47] Going, Going,... Google! [00:48:38] Snappy News [00:52:09] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Parth Suba  Rohan Ayyar  Chima Mmeje  Kenichi Suzuki Celeste Gonzalez  Garrett Sussman  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube RicketyRoo SEO Agency  Moz Buckle Up: Google To Make Major Search Ranking Changes  News: Google On Knowing If Best SEO Was Applied Google New Years Eve Search Algorithm Update

You’ve done all the hard SEO work on a project and now you need to hand it off to the client - what should you consider when you do?  Don’t fumble the handoff and let all that great SEO work you did hit the ground.  What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein and Crystal Carter guide you through the most effective ways to hand off your SEO work to your clients.  Discover strategies to ensure each team member has the resources to deliver an effective handoff properly.  Understand how to identify your client’s specific delivery expectations to maintain a lasting relationship.  Listen in as SEO agency owner, Nitin Manchanda, talks about what his handover kit looks like as he shares a comprehensive guide of everything you should include to create a holistic SEO picture for your clients.  Be sure to put this one in your SEO playbook as we’re teaching you how to seamlessly hand off SEO projects to clients this week on the SERP’s Up SEO Podcast! Key Segments [00:02:43] What's On This Episode of SERP's Up? [00:04:29] Focus Topic of the Week: Handing off Projects to Clients [00:17:33] Focus Topic Guest: Nitin Manchanda [00:23:39] Tool Time [00:28:20] Snappy News [00:35:38] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Dan White Nitin Manchada Andrew Shotland Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube How to Train Your SEO Team Botpresso Wix Studio Client News: Google local search ranking algorithm strengthens “openness” signal Google: Video Is Not The Main Content Of The Page Error Spike

Learn about the impact of seasonality on SEO and how to tailor website content to target audiences. Discover the importance of adapting brand messaging during the holiday season and get creative campaign ideas from a digital PR agency.

Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option?  Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex.  Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website.  Get insights into the guidelines for when it’s appropriate to run an SEO test and when the tactic may not be worth your while. Go beyond the SEO testing process by understanding how to analyze your findings and apply them to your SEO strategy. Keep your eyes on your own paper as this week we discuss the ins and outs of SEO testing here on the SERP’s Up SEO Podcast! Key Segments [00:01:49] What's On This Episode of SERP's Up? [00:03:57] Focus Topic Guest: Will Chritchlow [00:06:35] Focus Topic of the Week: SEO Testing  [00:31:01] Tool Time [00:39:02] Snappy News [00:43:58] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Will Critchlow  Maria Amelie Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SearchPilot News: Google Search now supports discussion forum and profile page structured data Google November 2023 core update rollout is now complete Google Discover Showing Older Content Since Follow Feature

Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings?  Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website. Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience in curating and managing links. Plus, Alexandra Tachalova joins to explore situations where links are a real difference maker in optimizing results on the SERP.  We’re not golfing, but we’re definitely hitting the links today, as we clear up all the confusion related to link building on this episode of The SERP’s Up SEO Podcast! Key Segments [00:02:17] What's On This Episode of SERP's Up? [00:03:47] Focus Topic Guest: Ashwin Balakrishnan [00:04:23] Focus Topic of the Week: Link Building [00:28:39] At the Top of the SERP w/ Alexandra Tachalova [00:33:06] Snappy News [00:36:17] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ashwin Balakrishnan Alexandra Tachalova Bibi Raven Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Digital Olympus Backlinks 101: What they are and why they matter  News: Googlebot crawl rate tool in Search Console is going away  Follower Count Fully Live In Google Search Result Snippets  Google Bard Can Now Understand YouTube Videos

What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP? Get ready to experience the SERP’s Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries.  We evaluate the role of content trends in SEO with George Nguyen, the state of rank volatility with Cindy Krum, how to communicate with clients in a more complex environment with Greg Gifford, and take up the future of SGE on the SERP with the great Mike King. We’re doing it live this week as we “dance”’ our way into solving SEO mysteries right here on the SERP’s Up SEO Podcast! *Mordy’s rank dancing gif available soon*  Key Segments [00:02:41] What's On This Episode of SERP's Up? [00:06:16] Focus Topic Guest: George Nguyen [00:06:42] Focus Topic of the Week: Unsolved SEO Mysteries [00:16:28] Is This New? w/ Cindy Krum [00:37:36] Deep Thought w/ Greg Gifford [00:55:48] From The Top Of The SERP w/ Mike King Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter George Nguyen Cindy Krum Greg Gifford Mike King Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Mobile Moxie Search Lab Digital iPullRank