Learn about the impact of seasonality on SEO and how to tailor website content to target audiences. Discover the importance of adapting brand messaging during the holiday season and get creative campaign ideas from a digital PR agency.

Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option?  Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex.  Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website.  Get insights into the guidelines for when it’s appropriate to run an SEO test and when the tactic may not be worth your while. Go beyond the SEO testing process by understanding how to analyze your findings and apply them to your SEO strategy. Keep your eyes on your own paper as this week we discuss the ins and outs of SEO testing here on the SERP’s Up SEO Podcast! Key Segments [00:01:49] What's On This Episode of SERP's Up? [00:03:57] Focus Topic Guest: Will Chritchlow [00:06:35] Focus Topic of the Week: SEO Testing  [00:31:01] Tool Time [00:39:02] Snappy News [00:43:58] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Will Critchlow  Maria Amelie Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SearchPilot News: Google Search now supports discussion forum and profile page structured data Google November 2023 core update rollout is now complete Google Discover Showing Older Content Since Follow Feature

Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings?  Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website. Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience in curating and managing links. Plus, Alexandra Tachalova joins to explore situations where links are a real difference maker in optimizing results on the SERP.  We’re not golfing, but we’re definitely hitting the links today, as we clear up all the confusion related to link building on this episode of The SERP’s Up SEO Podcast! Key Segments [00:02:17] What's On This Episode of SERP's Up? [00:03:47] Focus Topic Guest: Ashwin Balakrishnan [00:04:23] Focus Topic of the Week: Link Building [00:28:39] At the Top of the SERP w/ Alexandra Tachalova [00:33:06] Snappy News [00:36:17] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ashwin Balakrishnan Alexandra Tachalova Bibi Raven Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Digital Olympus Backlinks 101: What they are and why they matter  News: Googlebot crawl rate tool in Search Console is going away  Follower Count Fully Live In Google Search Result Snippets  Google Bard Can Now Understand YouTube Videos

What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP? Get ready to experience the SERP’s Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries.  We evaluate the role of content trends in SEO with George Nguyen, the state of rank volatility with Cindy Krum, how to communicate with clients in a more complex environment with Greg Gifford, and take up the future of SGE on the SERP with the great Mike King. We’re doing it live this week as we “dance”’ our way into solving SEO mysteries right here on the SERP’s Up SEO Podcast! *Mordy’s rank dancing gif available soon*  Key Segments [00:02:41] What's On This Episode of SERP's Up? [00:06:16] Focus Topic Guest: George Nguyen [00:06:42] Focus Topic of the Week: Unsolved SEO Mysteries [00:16:28] Is This New? w/ Cindy Krum [00:37:36] Deep Thought w/ Greg Gifford [00:55:48] From The Top Of The SERP w/ Mike King Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter George Nguyen Cindy Krum Greg Gifford Mike King Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Mobile Moxie Search Lab Digital iPullRank

What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T?  On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google’s Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials.  Hope you're hungry, because there’s a lot to E-E-A-T today! We’re putting an emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness so you can showcase your website's true value this week on the SERP’s Up SEO Podcast! Key Segments [00:01:50] What's On This Episode of SERP's Up? [00:03:15] Focus Topic Guest: Lily Ray [00:04:21] Focus Topic of the Week: E-E-A-T  [00:30:19] Going Going Google [00:36:29] Snappy News [00:39:39] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Lily Ray Olaf Kopp Resources: SERP's Up Podcast Wix SEO Learning Hub Wix Studio Wix Studio YouTube Searchlight SEO Newsletter Amsive Digital lilyray.nyc News: Google Search testing “Mentioned in” search snippet Google Quality Rater Guidelines

How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance work. Later, industry favorite Jamar Ramos joins to guide you in determining when it is and isn’t appropriate to call upon an SEO agency, and how you go about selecting which agency to work with.  You can take this one to the bank, as this week we set SEO service pricing straight and cash in! Right here on the SERP’s Up SEO Podcast! Key Segments [00:02:22] What's On This Episode of SERP's Up? [00:03:35] Focus Topic of the Week: How Much Should SEO Cost? [00:21:05] Focus Topic Guest: Jamar Ramos [00:26:30] Decisions Decisions Decisions  [00:45:10] Snappy News [00:51:31] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Itamar Blauer Jamar Ramos Brodie Clark Nick LeRory Ross Hudgens Resources: SERP's Up Podcast Wix SEO Learning Hub Wix Studio Wix Studio YouTube Searchlight SEO Newsletter StudioHawk ESO Agency SEO ROI How to Pitch SEO Clients Is Google headed towards a continuous “real-time” algorithm? News: Google Rolls Out November 2023 Core Update New Google Reviews Update Coming Next Week; It Will Be The Last Confirmed Reviews Update 7 must-see Google Search ranking documents in antitrust trial exhibits

What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing?  Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers.= Kirsty urges marketers not to showcase yourselves but to offer customers a mirror to connect your brand to their own experiences. Plus, we go in-depth into how AI can be used to establish a connection with your customers while preserving genuine human emotion. Make meaningful connections with your customers with this month’s SERP’s Up+ Podcast. Key Segments: [00:02:18] What's On This Episode of SERP's Up? [00:03:05] Focus Topic of the Week: How to Connect with your Customer/Audience [00:04:58] Focus Topic Guest: Kristy Hulse\ Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Kirsty Hulse Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Kirsty Hulse

Neha Khanna, an SEO professional, joins the podcast to discuss collaborating effectively with non-SEO teams. The hosts emphasize the importance of communication and collaboration, and strategies for explaining SEO concepts. They also discuss the value of having a knowledge panel and being an internet personality, building a personal brand, and success in social media. The podcast also covers interesting SEO news topics such as Google testing ads between organic results and new image recency feature.

Learn the art of training an SEO team and fostering team growth from within. Discover effective strategies, tactics, and challenges in building a strong SEO training course. Explore the importance of ongoing training, monitoring client trust, and creating valuable educational materials. Gain insights into SEO learning, personal branding, and updates by Google. Join the discussion on the value of online and tech education and the dynamic nature of the learning process.

Keyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it?  We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can do to prevent it. Wix’s very own Mordy Oberstien and Crystal Carter help you discover if ranking on the same SERP with multiple pages will dilute your rankings and what you can do about it.  Senior SEO Strategist and Co-Founder at forank, Zoe Ashbridge, also weighs in with her own experiences and creative solutions to dealing with keyword cannibalization. Don’t want a ‘bite’ in your rankings? Tune in this week to uncover the misconceptions and determine the truth about keyword cannibalization right here on The SERP’s Up SEO Podcast! Key Segments [00:03:04] What's On This Episode of SERP's Up? [00:04:34] Focus Topic of the Week: Keyword Cannibalization [00:24:08] Focus Topic Guest: Zoe Ashbridge [00:27:09] Going, Going,... Google! [00:30:15] Snappy News [00:34:30] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Patrick Stox Zoe Ashbridge Andy Chadwick Resources: SERP's Up Podcast Wix SEO Learning Hub Wix Studio Wix Studio YouTube Searchlight SEO Newsletter What people get wrong about keyword cannibalization Google Domain Diversity Algorithm News: Google Search Stops Indenting Results Google Search Generative Experience Can Create Images & Text Google Search Generative Experience Lite Version Test