SERP's Up SEO Podcast

What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T?  On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google’s Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials.  Hope you're hungry, because there’s a lot to E-E-A-T today! We’re putting an emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness so you can showcase your website's true value this week on the SERP’s Up SEO Podcast! Key Segments [00:01:50] What's On This Episode of SERP's Up? [00:03:15] Focus Topic Guest: Lily Ray [00:04:21] Focus Topic of the Week: E-E-A-T  [00:30:19] Going Going Google [00:36:29] Snappy News [00:39:39] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Lily Ray Olaf Kopp Resources: SERP's Up Podcast Wix SEO Learning Hub Wix Studio Wix Studio YouTube Searchlight SEO Newsletter Amsive Digital lilyray.nyc News: Google Search testing “Mentioned in” search snippet Google Quality Rater Guidelines

How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance work. Later, industry favorite Jamar Ramos joins to guide you in determining when it is and isn’t appropriate to call upon an SEO agency, and how you go about selecting which agency to work with.  You can take this one to the bank, as this week we set SEO service pricing straight and cash in! Right here on the SERP’s Up SEO Podcast! Key Segments [00:02:22] What's On This Episode of SERP's Up? [00:03:35] Focus Topic of the Week: How Much Should SEO Cost? [00:21:05] Focus Topic Guest: Jamar Ramos [00:26:30] Decisions Decisions Decisions  [00:45:10] Snappy News [00:51:31] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Itamar Blauer Jamar Ramos Brodie Clark Nick LeRory Ross Hudgens Resources: SERP's Up Podcast Wix SEO Learning Hub Wix Studio Wix Studio YouTube Searchlight SEO Newsletter StudioHawk ESO Agency SEO ROI How to Pitch SEO Clients Is Google headed towards a continuous “real-time” algorithm? News: Google Rolls Out November 2023 Core Update New Google Reviews Update Coming Next Week; It Will Be The Last Confirmed Reviews Update 7 must-see Google Search ranking documents in antitrust trial exhibits

What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing?  Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers.= Kirsty urges marketers not to showcase yourselves but to offer customers a mirror to connect your brand to their own experiences. Plus, we go in-depth into how AI can be used to establish a connection with your customers while preserving genuine human emotion. Make meaningful connections with your customers with this month’s SERP’s Up+ Podcast. Key Segments: [00:02:18] What's On This Episode of SERP's Up? [00:03:05] Focus Topic of the Week: How to Connect with your Customer/Audience [00:04:58] Focus Topic Guest: Kristy Hulse\ Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Kirsty Hulse Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Kirsty Hulse

Neha Khanna, an SEO professional, joins the podcast to discuss collaborating effectively with non-SEO teams. The hosts emphasize the importance of communication and collaboration, and strategies for explaining SEO concepts. They also discuss the value of having a knowledge panel and being an internet personality, building a personal brand, and success in social media. The podcast also covers interesting SEO news topics such as Google testing ads between organic results and new image recency feature.

Learn the art of training an SEO team and fostering team growth from within. Discover effective strategies, tactics, and challenges in building a strong SEO training course. Explore the importance of ongoing training, monitoring client trust, and creating valuable educational materials. Gain insights into SEO learning, personal branding, and updates by Google. Join the discussion on the value of online and tech education and the dynamic nature of the learning process.

Keyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it?  We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can do to prevent it. Wix’s very own Mordy Oberstien and Crystal Carter help you discover if ranking on the same SERP with multiple pages will dilute your rankings and what you can do about it.  Senior SEO Strategist and Co-Founder at forank, Zoe Ashbridge, also weighs in with her own experiences and creative solutions to dealing with keyword cannibalization. Don’t want a ‘bite’ in your rankings? Tune in this week to uncover the misconceptions and determine the truth about keyword cannibalization right here on The SERP’s Up SEO Podcast! Key Segments [00:03:04] What's On This Episode of SERP's Up? [00:04:34] Focus Topic of the Week: Keyword Cannibalization [00:24:08] Focus Topic Guest: Zoe Ashbridge [00:27:09] Going, Going,... Google! [00:30:15] Snappy News [00:34:30] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Patrick Stox Zoe Ashbridge Andy Chadwick Resources: SERP's Up Podcast Wix SEO Learning Hub Wix Studio Wix Studio YouTube Searchlight SEO Newsletter What people get wrong about keyword cannibalization Google Domain Diversity Algorithm News: Google Search Stops Indenting Results Google Search Generative Experience Can Create Images & Text Google Search Generative Experience Lite Version Test

Special edition of SERP's Up SEO Podcast featuring Joshua George, Lidia Infante, and Rebecca Tomasis discussing the future of SEO, AI in content creation, differentiating content, understanding user intent, and the changing landscape of SEO.

What role does AI play in modern marketing? Can you leverage AI in your marketing? How do you use AI the ‘right’ way?  Wix’s Mordy Oberstien and Crystal Carter are joined by best-selling author and marketing influencer, Kim Garst, to discuss leveraging AI to expand your creativity and knowledge base in marketing. Kim discusses her experience using AI to fill certain skill gaps and shares her preferred chatbox for marketing purposes. Plus, learn all of the tools you need to be using to maximize your marketing efforts.  Artificial intelligence meets marketing in this episode of the SERP’s Up+ Podcast!   Key Segments: [00:02:28] What's On This Episode of SERP's Up? [00:03:51] Focus Topic of the Week: The Role of AI in Marketing [00:04:26] Focus Topic Guest: Kim Garst   Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Kim Garst   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Kim Garst Consulting Claude 2 vs GPT-4 in 2023: Comparing the Top AI Models ChatGPT  Claude AI Ideogram Midjourney Supermeme Dumme

Does needing a refresher make you a bad SEO? No! Every SEO needs to revisit and familiarize themselves with certain aspects of SEO.  Renew and refresh yourself this week as Wix’s own Mordy Oberstein and Crystal Carter are your guides toward refreshing your SEO knowledge.  Explore how remastering past skills can enhance your professional journey. Seer Interactive founder and CEO, Wil Reynolds, chimes in to share why you should be proactive about refreshing and refining your professional expertise.  When was the last time you considered refreshing and revamping your brand? Mordy and Crystal share a deep thought into diagnosing the problems within your own brand identity. Whether it’s design language, logo, or the brand as a whole, it may be time to consider a refresher.  Grab your backpacks as we’re going back to school to learn the importance of refreshing your SEO skills this week on the SERP’s Up SEO Podcast. Key Segments: [00:02:17] What's On This Episode of SERP's Up? [00:04:52] Focus Topic of the Week: Refreshing Your SEO Knowledge   [00:19:40] Focus Topic Guest: Wil Reynolds [00:23:50] Deep Thought [00:34:37] Snappy News [00:38:20] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Wil Reynolds Travis Tallent    Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Seer Interactive SEO Fomo Newsletter  Google's Quality Raters Guidelines   News: Google September 2023 Helpful Content Update Current Impact & Volatility  Google Confirms: Quality Is Foremost Factor In Search Indexing  Google Search Can Now Check Bard's Answers  

With so many SEO tasks how do you know where to start first?! Get your (SEO) priorities in order as Wix’s own Mordy Oberstein and Crystal Carter help you bring order to the chaos with tips on how to prioritize SEO tasks.  SEO priorities are not a linear equation and can differ from one SEO to another. Learn how priorities change if you’re an SEO consultant as compared to being at an SEO agency with Nicky LeRoy and Griffen Roer. The team also explores Google's efforts to compete with Amazon in the e-commerce market and the impact of the August 2023 Google Core update, which had a unique rollout and caused significant rank fluctuations. Relax as this episode of the SERP’s Up SEO podcast gives you a healthy look at prioritization of work and goals. Key Segments: [00:01:37] What's On This Episode of SERP's Up? [00:03:21] Focus Topic of the Week: Setting Your SEO Priorities [00:23:23] Focus Topic Guest: Nick LeRoy & Griffin Roer [00:38:26] Snappy News [00:42:45] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Nick LeRoy Griffin Roer Shelly Walsh Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO For Lunch Newsletter SEO Jobs Uproer SEO Agency SEO Pioneers News: New: Google Search Console Shows Merchant Center Visibility Issues & Changes How the August 2023 Google core update compared to March 2023 core updates