Special edition of SERP's Up SEO Podcast featuring Joshua George, Lidia Infante, and Rebecca Tomasis discussing the future of SEO, AI in content creation, differentiating content, understanding user intent, and the changing landscape of SEO.

What role does AI play in modern marketing? Can you leverage AI in your marketing? How do you use AI the ‘right’ way?  Wix’s Mordy Oberstien and Crystal Carter are joined by best-selling author and marketing influencer, Kim Garst, to discuss leveraging AI to expand your creativity and knowledge base in marketing. Kim discusses her experience using AI to fill certain skill gaps and shares her preferred chatbox for marketing purposes. Plus, learn all of the tools you need to be using to maximize your marketing efforts.  Artificial intelligence meets marketing in this episode of the SERP’s Up+ Podcast!   Key Segments: [00:02:28] What's On This Episode of SERP's Up? [00:03:51] Focus Topic of the Week: The Role of AI in Marketing [00:04:26] Focus Topic Guest: Kim Garst   Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Kim Garst   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Kim Garst Consulting Claude 2 vs GPT-4 in 2023: Comparing the Top AI Models ChatGPT  Claude AI Ideogram Midjourney Supermeme Dumme

Does needing a refresher make you a bad SEO? No! Every SEO needs to revisit and familiarize themselves with certain aspects of SEO.  Renew and refresh yourself this week as Wix’s own Mordy Oberstein and Crystal Carter are your guides toward refreshing your SEO knowledge.  Explore how remastering past skills can enhance your professional journey. Seer Interactive founder and CEO, Wil Reynolds, chimes in to share why you should be proactive about refreshing and refining your professional expertise.  When was the last time you considered refreshing and revamping your brand? Mordy and Crystal share a deep thought into diagnosing the problems within your own brand identity. Whether it’s design language, logo, or the brand as a whole, it may be time to consider a refresher.  Grab your backpacks as we’re going back to school to learn the importance of refreshing your SEO skills this week on the SERP’s Up SEO Podcast. Key Segments: [00:02:17] What's On This Episode of SERP's Up? [00:04:52] Focus Topic of the Week: Refreshing Your SEO Knowledge   [00:19:40] Focus Topic Guest: Wil Reynolds [00:23:50] Deep Thought [00:34:37] Snappy News [00:38:20] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Wil Reynolds Travis Tallent    Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Seer Interactive SEO Fomo Newsletter  Google's Quality Raters Guidelines   News: Google September 2023 Helpful Content Update Current Impact & Volatility  Google Confirms: Quality Is Foremost Factor In Search Indexing  Google Search Can Now Check Bard's Answers  

With so many SEO tasks how do you know where to start first?! Get your (SEO) priorities in order as Wix’s own Mordy Oberstein and Crystal Carter help you bring order to the chaos with tips on how to prioritize SEO tasks.  SEO priorities are not a linear equation and can differ from one SEO to another. Learn how priorities change if you’re an SEO consultant as compared to being at an SEO agency with Nicky LeRoy and Griffen Roer. The team also explores Google's efforts to compete with Amazon in the e-commerce market and the impact of the August 2023 Google Core update, which had a unique rollout and caused significant rank fluctuations. Relax as this episode of the SERP’s Up SEO podcast gives you a healthy look at prioritization of work and goals. Key Segments: [00:01:37] What's On This Episode of SERP's Up? [00:03:21] Focus Topic of the Week: Setting Your SEO Priorities [00:23:23] Focus Topic Guest: Nick LeRoy & Griffin Roer [00:38:26] Snappy News [00:42:45] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Nick LeRoy Griffin Roer Shelly Walsh Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO For Lunch Newsletter SEO Jobs Uproer SEO Agency SEO Pioneers News: New: Google Search Console Shows Merchant Center Visibility Issues & Changes How the August 2023 Google core update compared to March 2023 core updates

Get the knowledge you need to avoid falling for SEO falsehoods! We take common SEO myths head on!  When it comes to SEO, misconceptions can wreak havoc on your strategies if you don’t know what sources are reliable. So, what are the common myths that need to be smashed?  Tune in as Wix’s Mordy Oberstein and Crystal Carter kick the door in on prevalent SEO myths. Move your clients beyond the falsehoods. Andi Jarvis joins the podcast to share how he convinces clients and others to break free from their SEO and marketing misconceptions.  Plus, see what Google has cooking with their Perspectives SERP feature and how it's changing user experience on the SERP.  Sit back, relax, and enjoy this episode of the SERP’s Up SEO podcast as we help you uncover SEO truths!   Key Segments: [00:01:31] What's On This Episode of SERP's Up? [00:03:23] Focus Topic of the Week: SEO Myths [00:25:47] Focus Topic Guest: Andi Jarvis [00:39:12] Snappy News [00:41:39] Follow of the Week   Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Andi Jarvis John Mueller Pedro Dias   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Eximo   News: Google August 2023 Broad Core Update Finished Rolling Out Google Search Language Matching Systems Update Released Two Weeks Ago  

Should you drop the facade and present your true self to your customer base and audience?  Rand Fishkin of Sparktoro joins Wix’s Mordy Oberstein and Crystal Carter to share the power that authenticity brings to your marketing efforts. Understand the power of authenticity to the brand and what it means to your consumers. Dive into how authenticity in storytelling and product value resonates and sparks something different than the noise of competitors.  Find your true voice in this episode of the SERP’s Up+ Podcast!   Key Segments: [00:01:36] What's On This Episode of SERP's Up? [00:03:01] Focus Topic of the Week: The Power of Authenticity in Marketing [00:03:52] Focus Topic Guest: Rand Fishkin   Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Rand Fishkin Amanda Natvidad Asia Orangio Chris Savage Wil Reynolds Francisco Baptista   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Sparktoro

Don’t gloss over the basics, they yield much SEO power!  What SEO basics are you overlooking? What SEO fundamentals can have a huge impact? Can overcomplicating SEO hurt your performance?   Wix’s Mordy Oberstein and Crystal Carter get into easy ways to add additional value to your pages with the often overlooked fundamentals of SEO.   SEO Consultant extraordinaire Joshua George chimes in on why the biggest SEO hack is that there IS NO hack… there’s no need to overcomplicate your SEO.   Plus, we share some real-life scenarios where handling fundamentals heavily changed SEO performance.  Don’t get in over your head; we dive down to the basics on how to achieve fundamentally sound pages on this week's episode of the SERP’s Up SEO Podcast!   Key Segments: [00:01:34] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week: The Power of SEO Fundamentals [00:15:35] Focus Topic Guest: Joshua George [00:25:25] Snappy News [00:29:21] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Joshua George Rebecca Tomasis Jack Chambers-Ward Ryan Jones Ola King Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter ClickSlice SEO Agency News: Google Search testing “Mentioned in” search snippet Official: Google Search Generative Experience Gets Links Google Shares Early Feedback On SGE, Expands To Japan & India

How do you view the relationship between SEO and marketing? Should SEO be primarily associated with marketing, or should it have a broader scope? SEO is multi-faceted by nature and can lead to diverse perspectives on its classification and delegation within an organization. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are joined once again by SEO legend Barry Adams to discuss how SEO fits into marketing. PM at Groundworks, Kristal Audain, also joins the show to unveil her insights into how SEO can impact product decisions.  Plus, prepare yourself for Google’s August 2023 broad core update… based on rank instability, this is going to be a big one.  If you want to utilize SEO and marketing as tools, this episode of the SERP’s Up SEO Podcast will help you surpass all of your goals! Key Segments: [00:02:24] What's On This Episode of SERP's Up? [00:03:33] Focus Topic of the Week: Is SEO Part of Marketing? [00:04:38] Focus Topic Guest: Barry Adams [00:21:53] Decisions, Decisions, Decisions [00:28:00] Snappy News [00:32:02] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Barry Adams Kristal Audain Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Polemic Digital SEO for Google News Groundworks News: Google releases August 2023 broad core update

How do you get your content into Google’s People Also Ask (PAA) feature on the SERP? In what way does content quality influence the PAA and Featured Snippet sections? How does Google determine what URLs should appear in the PAA box?  The founder of AlsoAsked.com, Mark Williams-Cook, joins Wix's Mordy Oberstein and Crystal Carter to discuss the connection between quality content and Google's PAA SERP feature.   Plus, content marketing maestro Kaleigh Moore stops by to help you understand what it really means to answer a user's question. She shares her expertise in writing quality responses to customer pain points and unravels her understanding of the customer mindset.   Your SEO & content marketing questions are answered on this week’s episode of the SERP’s Up SEO Podcast! Key Segments: [00:01:53] What's On This Episode of SERP's Up? [00:04:30] Focus Topic of the Week: Influencing the People Also Ask Box [00:06:26] Focus Topic Guest: Mark Williams-Cook [00:35:49] Answering User Questions: Kaleigh Moore [00:43:26] Snappy News [00:44:27] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Mark Williams-Cook Kaleigh Moore Jack Chambers Ward Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Candour SEO Agency Also Asked Search with Candour Podcast Kaleigh Moore Content Writing News: Add Social Media Links To Your Google Business Profiles Google Search Generative Experience adds SGE while browsing  

How does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy?   Wix’s very own Mordy Oberstein and Crystal Carter unveil SERP’s Up+, a monthly bonus episode that focuses on the wider digital marketing world! It’s a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum.    Joining the show are Tinuiti’s President of Commerce Strategic Services, Elizabeth Marsden, and Senior Director of Amazon, Joe O’Connor to tell us how AI plays a role in Amazon’s success.    This is the SERP’s Up+ Podcast, here to deliver you all the prime marketing knowledge in this inaugural bonus episode!   Key Segments [00:03:17] What's On This Episode of SERP's Up? [00:03:53] Focus Topic of the Week: Amazon E-Commerce and AI   [00:04:47] Focus Topic Guest: Elizabeth Marsten   Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Elizabeth Marsten  Joe O'Conner  Andrew Lipsman  Russ Dieringer  Kiri Masters   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Tinuiti