SERP's Up SEO Podcast

SERP’s Up | SEOs working well with non-SEOs for success

Nov 1, 2023

Neha Khanna, an SEO professional, joins the podcast to discuss collaborating effectively with non-SEO teams. The hosts emphasize the importance of communication and collaboration, and strategies for explaining SEO concepts. They also discuss the value of having a knowledge panel and being an internet personality, building a personal brand, and success in social media. The podcast also covers interesting SEO news topics such as Google testing ads between organic results and new image recency feature.

44:19

Creator website

Episode guests

Neha Khanna

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Collaborating effectively with non-SEO teams is crucial for building a successful and optimized website.

Using clear and effective communication is essential when working with non-SEO teams.

Deep dives

Google testing ads between organic results

Google is testing showing ads among the search results, with some users seeing ads within the organic results rather than just at the top or bottom of the page. This could be a response to users becoming more skeptical of traditional ads and seeking a more subtle approach from Google.

Introduction

3min

Communication and Collaboration: Key Factors for SEO Success

21min

The Value of Having a Knowledge Panel and Being an Internet Personality

2min

Building a Personal Brand and Success in Social Media

13min

Google Testing Ads, Image Recency, and Contextual Results

4min

Appreciation for SEO News Authors and a Recommendation to Follow SEO Expert

2min

Websites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success?

We dive into how SEOs can best work with designers, devs, content creators, and beyond to build the best and most optimized site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working with non-SEOs on websites.

In the SEO world, jargon can be a hindrance when working with non-SEO teams. Neha Khanna joins the podcast to enlighten us on how to use the art of communication when working with these teams.

Marissa Brower also joins the conversation to shed light on the fascinating world of personal branding. Gain insights on how not just to create a personal brand but how to leverage that personal brand to uplift your whole team.

Join us as we share the long-term strategies that can help you win the SEO game and beyond on this episode of the SERP’s Up SEO Podcast!

Key Segments:

[00:01:54] What's On This Episode of SERP's Up?

[00:04:26] Focus Topic of the Week: Working Well With Non-SEO Teams

[00:17:27] Focus Topic Guest: Neha Khanna

[00:21:55] Deep Thought

[00:37:48] Snappy News

[00:42:26] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Neha Khanna