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21min chapter
SERP’s Up | SEOs working well with non-SEOs for success
SERP's Up SEO Podcast
Communication and Collaboration: Key Factors for SEO Success
In this chapter, the hosts emphasize the importance of communication and collaboration between SEOs and non-SEOs. They discuss strategies for effectively explaining SEO concepts to non-SEOs, such as starting conversations without necessarily finishing them and connecting SEO to the values of other teams. The chapter also highlights the significance of clear communication, setting expectations, and patience when working with different teams.
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