Special edition of SERP's Up SEO Podcast featuring Joshua George, Lidia Infante, and Rebecca Tomasis discussing the future of SEO, AI in content creation, differentiating content, understanding user intent, and the changing landscape of SEO.
Brands can optimize their content and structure to control how they are perceived in Google's search results through the 'In their own words' feature.
Backlinks from reputable sources and building a strong link profile can increase a brand's authority and credibility in Google's ranking algorithm.
Google's focus on providing relevant and informative content in features like 'People also ask' and 'More about this search result' emphasizes the importance of aligning content with user intent and optimizing for backlinks and authoritative sources.
Deep dives
Manipulating brand positioning through the 'In their own words' feature
The 'In their own words' feature in Google's search results allows brands to control how they are perceived by showcasing a specific page or paragraph that represents their brand positioning. By analyzing which page or paragraph Google chooses to feature, brands can optimize their content and structure to ensure that the desired messaging is displayed to users.
The importance of backlinks and trusted sources
Google's 'More about this search result' feature highlights the significance of backlinks and trusted sources in the ranking algorithm. By utilizing backlinks from reputable sources and building a strong link profile, brands can increase their authority and credibility, which can positively impact their search rankings.
Google's evolving SERP features and their impact on content creation and optimization
Google's experimentation with features like 'People also ask' and 'More about this search result' reflects their focus on providing users with relevant and informative content. Brands and content creators should consider creating content that aligns with user intent and preferences, while also optimizing for backlinks and authoritative sources to enhance visibility and rankings in search results.
The Influence of Chat GPT in Conversational Search
The podcast discusses the ways people are using chat GPT and highlights the impact it has on conversational search. People mention using chat GPT to seek assistance and information, such as understanding insurance documents or defining unfamiliar terms. Chat GPT is seen as a non-judgmental tool that allows users to ask questions openly, without the fear of being judged. The podcast suggests that the use of chat GPT and similar conversational search tools might change people's relationships with brands and increase their willingness to express their needs directly.
The Introduction of Perspectives and its Impact on Search
The podcast explores Google's new feature called Perspectives, which provides additional viewpoints on various topics. Perspectives appear after news items and offer different opinions and insights about the subject matter. While some participants find Perspectives valuable in providing a human perspective to search results, others question its usefulness, especially when it pulls information from different social media platforms. The podcast speculates that Perspectives aims to rival platforms like TikTok and Instagram, as Google tries to keep users engaged within their search results. It also highlights the need for SEO professionals to consider brand relationships and the importance of trust-building in advocating for the significance of SEO for clients.
What is the future of SEO shaping up to be? How will AI change the landscape in SEO? What impact will Google have for SEO in the future?
Brace yourselves for this blimey incredible feature of the SERP’s Up SEO Podcast as Wix’s own Crystal Carter travels to the land of The Beatles and Buckingham Palace to take on BrightonSEO UK! For this special edition episode we have not one, not two, but THREE super guests to shed light on all things SEO. Joshua George, Lidia Infante, and Rebecca Tomasis join the show live in Brighton to evaluate the potential future of SEO as we know it.
We explore answers to Google content, AI utilization, and brand strategy and much more in this comprehensive SEO special. Adapt to the future of SEO and learn how to find ultimate value in your content on this MEGA episode of the SERP’s Up SEO Podcast… UK style!
Key Segments
[00:01:36] What's On This Episode of SERP's Up?
[00:04:25] Focus Topic of the Week: The Future of SEO