SERP's Up SEO Podcast cover image

SERP's Up SEO Podcast

SERP’s Up | Trending Topics For SEO in 2024

Oct 4, 2023
Special edition of SERP's Up SEO Podcast featuring Joshua George, Lidia Infante, and Rebecca Tomasis discussing the future of SEO, AI in content creation, differentiating content, understanding user intent, and the changing landscape of SEO.
01:05:35

Podcast summary created with Snipd AI

Quick takeaways

  • Brands can optimize their content and structure to control how they are perceived in Google's search results through the 'In their own words' feature.
  • Backlinks from reputable sources and building a strong link profile can increase a brand's authority and credibility in Google's ranking algorithm.

Deep dives

Manipulating brand positioning through the 'In their own words' feature

The 'In their own words' feature in Google's search results allows brands to control how they are perceived by showcasing a specific page or paragraph that represents their brand positioning. By analyzing which page or paragraph Google chooses to feature, brands can optimize their content and structure to ensure that the desired messaging is displayed to users.

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