SERP's Up SEO Podcast

Get the knowledge you need to avoid falling for SEO falsehoods! We take common SEO myths head on!  When it comes to SEO, misconceptions can wreak havoc on your strategies if you don’t know what sources are reliable. So, what are the common myths that need to be smashed?  Tune in as Wix’s Mordy Oberstein and Crystal Carter kick the door in on prevalent SEO myths. Move your clients beyond the falsehoods. Andi Jarvis joins the podcast to share how he convinces clients and others to break free from their SEO and marketing misconceptions.  Plus, see what Google has cooking with their Perspectives SERP feature and how it's changing user experience on the SERP.  Sit back, relax, and enjoy this episode of the SERP’s Up SEO podcast as we help you uncover SEO truths!   Key Segments: [00:01:31] What's On This Episode of SERP's Up? [00:03:23] Focus Topic of the Week: SEO Myths [00:25:47] Focus Topic Guest: Andi Jarvis [00:39:12] Snappy News [00:41:39] Follow of the Week   Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Andi Jarvis John Mueller Pedro Dias   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Eximo   News: Google August 2023 Broad Core Update Finished Rolling Out Google Search Language Matching Systems Update Released Two Weeks Ago  

Should you drop the facade and present your true self to your customer base and audience?  Rand Fishkin of Sparktoro joins Wix’s Mordy Oberstein and Crystal Carter to share the power that authenticity brings to your marketing efforts. Understand the power of authenticity to the brand and what it means to your consumers. Dive into how authenticity in storytelling and product value resonates and sparks something different than the noise of competitors.  Find your true voice in this episode of the SERP’s Up+ Podcast!   Key Segments: [00:01:36] What's On This Episode of SERP's Up? [00:03:01] Focus Topic of the Week: The Power of Authenticity in Marketing [00:03:52] Focus Topic Guest: Rand Fishkin   Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Rand Fishkin Amanda Natvidad Asia Orangio Chris Savage Wil Reynolds Francisco Baptista   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Sparktoro

Don’t gloss over the basics, they yield much SEO power!  What SEO basics are you overlooking? What SEO fundamentals can have a huge impact? Can overcomplicating SEO hurt your performance?   Wix’s Mordy Oberstein and Crystal Carter get into easy ways to add additional value to your pages with the often overlooked fundamentals of SEO.   SEO Consultant extraordinaire Joshua George chimes in on why the biggest SEO hack is that there IS NO hack… there’s no need to overcomplicate your SEO.   Plus, we share some real-life scenarios where handling fundamentals heavily changed SEO performance.  Don’t get in over your head; we dive down to the basics on how to achieve fundamentally sound pages on this week's episode of the SERP’s Up SEO Podcast!   Key Segments: [00:01:34] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week: The Power of SEO Fundamentals [00:15:35] Focus Topic Guest: Joshua George [00:25:25] Snappy News [00:29:21] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Joshua George Rebecca Tomasis Jack Chambers-Ward Ryan Jones Ola King Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter ClickSlice SEO Agency News: Google Search testing “Mentioned in” search snippet Official: Google Search Generative Experience Gets Links Google Shares Early Feedback On SGE, Expands To Japan & India

How do you view the relationship between SEO and marketing? Should SEO be primarily associated with marketing, or should it have a broader scope? SEO is multi-faceted by nature and can lead to diverse perspectives on its classification and delegation within an organization. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are joined once again by SEO legend Barry Adams to discuss how SEO fits into marketing. PM at Groundworks, Kristal Audain, also joins the show to unveil her insights into how SEO can impact product decisions.  Plus, prepare yourself for Google’s August 2023 broad core update… based on rank instability, this is going to be a big one.  If you want to utilize SEO and marketing as tools, this episode of the SERP’s Up SEO Podcast will help you surpass all of your goals! Key Segments: [00:02:24] What's On This Episode of SERP's Up? [00:03:33] Focus Topic of the Week: Is SEO Part of Marketing? [00:04:38] Focus Topic Guest: Barry Adams [00:21:53] Decisions, Decisions, Decisions [00:28:00] Snappy News [00:32:02] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Barry Adams Kristal Audain Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Polemic Digital SEO for Google News Groundworks News: Google releases August 2023 broad core update

How do you get your content into Google’s People Also Ask (PAA) feature on the SERP? In what way does content quality influence the PAA and Featured Snippet sections? How does Google determine what URLs should appear in the PAA box?  The founder of AlsoAsked.com, Mark Williams-Cook, joins Wix's Mordy Oberstein and Crystal Carter to discuss the connection between quality content and Google's PAA SERP feature.   Plus, content marketing maestro Kaleigh Moore stops by to help you understand what it really means to answer a user's question. She shares her expertise in writing quality responses to customer pain points and unravels her understanding of the customer mindset.   Your SEO & content marketing questions are answered on this week’s episode of the SERP’s Up SEO Podcast! Key Segments: [00:01:53] What's On This Episode of SERP's Up? [00:04:30] Focus Topic of the Week: Influencing the People Also Ask Box [00:06:26] Focus Topic Guest: Mark Williams-Cook [00:35:49] Answering User Questions: Kaleigh Moore [00:43:26] Snappy News [00:44:27] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Mark Williams-Cook Kaleigh Moore Jack Chambers Ward Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Candour SEO Agency Also Asked Search with Candour Podcast Kaleigh Moore Content Writing News: Add Social Media Links To Your Google Business Profiles Google Search Generative Experience adds SGE while browsing  

How does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy?   Wix’s very own Mordy Oberstein and Crystal Carter unveil SERP’s Up+, a monthly bonus episode that focuses on the wider digital marketing world! It’s a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum.    Joining the show are Tinuiti’s President of Commerce Strategic Services, Elizabeth Marsden, and Senior Director of Amazon, Joe O’Connor to tell us how AI plays a role in Amazon’s success.    This is the SERP’s Up+ Podcast, here to deliver you all the prime marketing knowledge in this inaugural bonus episode!   Key Segments [00:03:17] What's On This Episode of SERP's Up? [00:03:53] Focus Topic of the Week: Amazon E-Commerce and AI   [00:04:47] Focus Topic Guest: Elizabeth Marsten   Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Elizabeth Marsten  Joe O'Conner  Andrew Lipsman  Russ Dieringer  Kiri Masters   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Tinuiti  

How do you make local SEO scaleable? When should you be scaling your local SEO? How do you maintain consistency with your local SEO across a multi-location organization?  This week, Wix’s Head of SEO Branding, Mordy Oberstein alongside Head of SEO Communications, Crystal Carter, talk about how you can level up your local SEO production. Our team reveals strategies for improving Google Maps rankings, the effectiveness of organic search for local traffic, and the benefits of investing in service area pages or city pages. Joining the show this week is SEO analyst Elizabeth Rule, who will give direction on scaling locally with multiple businesses, and why you should be scaling to different cities rather than the same market.  Are you ready to elevate your local search? Get ready because the SERP’s Up SEO Podcast will help you scale the ladder of local SEO! Key Segments: [00:02:16] What's On This Episode of SERP's Up? [00:03:48] Focus Topic of the Week: Local SEO at Scale [00:17:41] Focus Topic Guest: Elizabeth Rule [00:27:28] Snappy News [00:34:01] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Elizabeth Rule Greg Gifford Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Sterling Sky SEO Agency  News: Google warns against content pruning as CNET deletes thousands of pages Google Downgrades Visibility of HowTo and FAQ Rich Results  Tracking 20 years of search

The SERP’s Up SEO Podcast celebrates its 50th episode with a look back—and asks what’s next with SEO. Wix’s own Mordy Oberstein and Crystal Carter revisit the Top 10 Episodes from the last year in this compilation episode, featuring some of the greatest minds in the industry. How does duplicate content impact SERP rankings? What’s the difference between good and bad SEO content? How do you build an effective SEO team? Great conversations, hot topics, and expert SEO guests. It’s all here! From GA4 preparation to using AI writers and everything in between, SERP’s Up’s episode 50 gives you the quick hits on what’s relevant in SEO today and what’s changing.  [00:02:24] What's On This Episode of SERP's Up? [00:05:21] Top 10 Episodes [00:06:06] #1: Ryan Jones: Tip on Homepage SEO (Episode 1) [00:07:44] #2: Kristina Azarenko: Internal Linking and E-commerce SEO (Episode 18) [00:09:18] #3: Cindy Krum: Doing Keyword Research the Right Way (Episode 4) [00:11:48] #4: Ryan Law: AI as a Force Multiplier (Episode 29) [00:14:00] #5: Jill Quick: Preparing for GA4 (Episode 30) [00:16:48] #6: Danny Richman: Using AI Writers the Right Way (Episode 9) [00:19:24] #7: Shelby Blackey & Jessie Willms: What is Good Content? (Episode 2) [00:22:23] #8: Luke Davis: How to Learn SEO (Episode 6) [00:24:26] #9: Himani Kanakria: Difference Between Good SEO Advice and Bad SEO Advice (Episode 5) [00:26:24] #10: Barry Adams: Duplicate Content (Episode 17) [00:28:05] Top 10: Honorable Mention [00:28:38] #1: Barry Schwartz: Google Updates to Watch (Episode 3) [00:30:46] #2: Aleyda Solis: International SEO (Episode 40) [00:33:18] #3: Kevin Indig: SERP Features (Episode 11) [00:34:51] #4: Lily Ray: Tracking SERP Changes (Episode 20) [00:36:28] #5: Eli Schwartz: Enterprise SEO (Episode 33) [00:38:12] #6: John Mueller: SEO Teams (Episode 31) [00:39:32] #7: Joe Hall: SEO Reporting (Episode 14) [00:41:11] #8: Nati Elimelech: SEO Tools (Episode 24) [00:42:59] #9: Claire Carlile: Local SEO and Reviews (Episode 15) [00:45:13] #10: Erica Schneider: How to Create Good Content (Episode 38) [00:47:10] Focus Topic Guest: Tom Capper - What He Is Looking Forward to in SEO. [00:50:25] Focus Topic Guest: Dr. Pete Meyers - What He Is Looking Forward to in SEO. Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Ryan Jones Kristina Azarenko Cindy Krum Ryan Law Jill Quick Danny Richman Shelby Blackey Jessie Willms Luke Davis Himani Kanakria Barry Adams Barry Schwartz Aleyda Solis Kevin Indig Lily Ray Eli Schwartz John Mueller Joe Hall Nati Elimelech Claire Carlile Erica schneider From Moz: Tom Capper Dr. Pete Meyers Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Off on the right foot with Homepage SEO:  Show me the money with eCommerce SEO  The real deal with keyword research  The ChatGPT episode  Get ready for GA4  Is the SEO world ready for AI content writers?  Uncommonly good content  Back Learning how to learn SEO  How to know good SEO advice from bad?  How big of an SEO problem is duplicate content?  The dreaded Google Update: When to worry Get going with international SEO  SERP Features - Google's secret sauce  How to adapt to changes on the SERP?  What you need to know if you want to go Enterprise SEO  Building your SEO team, the right way  How to pick the right SEO tool for you?  Removing the fluff from SEO reporting  Building SEO momentum for growth  The value of valuing reviews

Is social media good for SEO?  What are the myths and truths when it comes to ranking signals and social media? Join Wix’s own Crystal Carter and Mordy Oberstein and learn how social media does and doesn’t impact Google rankings and what you should be doing as a result   Christoph Trappe, Director of Content Strategy at Growgetter IO, shares his expertise in content distribution on social media with his top three ways to reach and engage audiences effectively. Lirut Nave, Head of Social Media at Wix.com, joins the show to help you understand how to balance the various goals you have for your activity across social media.  What are the ties between Social and SEO? How can you widen your reach on social while keeping your branding in mind? It’s all here with episode #49 of the SERP’s UP SEO podcast. Key Segments: [00:02:48] What's On This Episode of SERP's Up? [00:03:49] Focus Topic of the Week [00:00:00] Focus Topic Guest: Christophe Trapp [00:30:14] Across the WixVerse [00:45:10] Snappy News [00:49:15] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Christoph Trappe  Lirut Nave  Jean Wandimi  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter How to use TikTok for SEO keyword research SEO competitor backlink analysis Christoph Trappe Website  Business Storytelling Podcast  Growgetter  News: OpenAI’s AI Text Classifier no longer available due to ‘low rate of accuracy’ Google Business Profiles Automated FAQs Feature  

How do you effectively repurpose content for Google Search? What types of assets should you be repurposing? Can AI help with repurposing content at scale?  In this episode, Wix’s own Mordy Oberstein and Crystal Carter dive deep into repurposing your audio and video content for Search. Joining the show is LinkedIn’s very own Purna Virji to demonstrate the benefits of repurposing content at scale.  Plus, take a directional look into where the SERP is headed for of audio and video content.  Ready to get the most out of your content with max efficiency? The SERP’s Up SEO Podcast takes repurposing content for organic search head-on! Key Segments: [00:02:03] What's On This Episode of SERP's Up? [00:04:48] Focus Topic of the Week: Repurposing Content for Search [00:17:20] Focus Topic Guest: Purna Virji [00:34:39] Snappy News [00:39:17] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Purna Virji Sam Oh Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter ChatGPT and AI Writers in SEO Content High-Impact Content Marketing  News: Google: Expect A Confirmed Google Algorithm Update This Summer Google Merchant Center: How To Build Trust With Your Customers Google’s On Domain Name Selection: Branding Over Keywords