How do you make local SEO scaleable? When should you be scaling your local SEO? How do you maintain consistency with your local SEO across a multi-location organization?  This week, Wix’s Head of SEO Branding, Mordy Oberstein alongside Head of SEO Communications, Crystal Carter, talk about how you can level up your local SEO production. Our team reveals strategies for improving Google Maps rankings, the effectiveness of organic search for local traffic, and the benefits of investing in service area pages or city pages. Joining the show this week is SEO analyst Elizabeth Rule, who will give direction on scaling locally with multiple businesses, and why you should be scaling to different cities rather than the same market.  Are you ready to elevate your local search? Get ready because the SERP’s Up SEO Podcast will help you scale the ladder of local SEO! Key Segments: [00:02:16] What's On This Episode of SERP's Up? [00:03:48] Focus Topic of the Week: Local SEO at Scale [00:17:41] Focus Topic Guest: Elizabeth Rule [00:27:28] Snappy News [00:34:01] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Elizabeth Rule Greg Gifford Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Sterling Sky SEO Agency  News: Google warns against content pruning as CNET deletes thousands of pages Google Downgrades Visibility of HowTo and FAQ Rich Results  Tracking 20 years of search

The SERP’s Up SEO Podcast celebrates its 50th episode with a look back—and asks what’s next with SEO. Wix’s own Mordy Oberstein and Crystal Carter revisit the Top 10 Episodes from the last year in this compilation episode, featuring some of the greatest minds in the industry. How does duplicate content impact SERP rankings? What’s the difference between good and bad SEO content? How do you build an effective SEO team? Great conversations, hot topics, and expert SEO guests. It’s all here! From GA4 preparation to using AI writers and everything in between, SERP’s Up’s episode 50 gives you the quick hits on what’s relevant in SEO today and what’s changing.  [00:02:24] What's On This Episode of SERP's Up? [00:05:21] Top 10 Episodes [00:06:06] #1: Ryan Jones: Tip on Homepage SEO (Episode 1) [00:07:44] #2: Kristina Azarenko: Internal Linking and E-commerce SEO (Episode 18) [00:09:18] #3: Cindy Krum: Doing Keyword Research the Right Way (Episode 4) [00:11:48] #4: Ryan Law: AI as a Force Multiplier (Episode 29) [00:14:00] #5: Jill Quick: Preparing for GA4 (Episode 30) [00:16:48] #6: Danny Richman: Using AI Writers the Right Way (Episode 9) [00:19:24] #7: Shelby Blackey & Jessie Willms: What is Good Content? (Episode 2) [00:22:23] #8: Luke Davis: How to Learn SEO (Episode 6) [00:24:26] #9: Himani Kanakria: Difference Between Good SEO Advice and Bad SEO Advice (Episode 5) [00:26:24] #10: Barry Adams: Duplicate Content (Episode 17) [00:28:05] Top 10: Honorable Mention [00:28:38] #1: Barry Schwartz: Google Updates to Watch (Episode 3) [00:30:46] #2: Aleyda Solis: International SEO (Episode 40) [00:33:18] #3: Kevin Indig: SERP Features (Episode 11) [00:34:51] #4: Lily Ray: Tracking SERP Changes (Episode 20) [00:36:28] #5: Eli Schwartz: Enterprise SEO (Episode 33) [00:38:12] #6: John Mueller: SEO Teams (Episode 31) [00:39:32] #7: Joe Hall: SEO Reporting (Episode 14) [00:41:11] #8: Nati Elimelech: SEO Tools (Episode 24) [00:42:59] #9: Claire Carlile: Local SEO and Reviews (Episode 15) [00:45:13] #10: Erica Schneider: How to Create Good Content (Episode 38) [00:47:10] Focus Topic Guest: Tom Capper - What He Is Looking Forward to in SEO. [00:50:25] Focus Topic Guest: Dr. Pete Meyers - What He Is Looking Forward to in SEO. Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Ryan Jones Kristina Azarenko Cindy Krum Ryan Law Jill Quick Danny Richman Shelby Blackey Jessie Willms Luke Davis Himani Kanakria Barry Adams Barry Schwartz Aleyda Solis Kevin Indig Lily Ray Eli Schwartz John Mueller Joe Hall Nati Elimelech Claire Carlile Erica schneider From Moz: Tom Capper Dr. Pete Meyers Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Off on the right foot with Homepage SEO:  Show me the money with eCommerce SEO  The real deal with keyword research  The ChatGPT episode  Get ready for GA4  Is the SEO world ready for AI content writers?  Uncommonly good content  Back Learning how to learn SEO  How to know good SEO advice from bad?  How big of an SEO problem is duplicate content?  The dreaded Google Update: When to worry Get going with international SEO  SERP Features - Google's secret sauce  How to adapt to changes on the SERP?  What you need to know if you want to go Enterprise SEO  Building your SEO team, the right way  How to pick the right SEO tool for you?  Removing the fluff from SEO reporting  Building SEO momentum for growth  The value of valuing reviews

Is social media good for SEO?  What are the myths and truths when it comes to ranking signals and social media? Join Wix’s own Crystal Carter and Mordy Oberstein and learn how social media does and doesn’t impact Google rankings and what you should be doing as a result   Christoph Trappe, Director of Content Strategy at Growgetter IO, shares his expertise in content distribution on social media with his top three ways to reach and engage audiences effectively. Lirut Nave, Head of Social Media at Wix.com, joins the show to help you understand how to balance the various goals you have for your activity across social media.  What are the ties between Social and SEO? How can you widen your reach on social while keeping your branding in mind? It’s all here with episode #49 of the SERP’s UP SEO podcast. Key Segments: [00:02:48] What's On This Episode of SERP's Up? [00:03:49] Focus Topic of the Week [00:00:00] Focus Topic Guest: Christophe Trapp [00:30:14] Across the WixVerse [00:45:10] Snappy News [00:49:15] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Christoph Trappe  Lirut Nave  Jean Wandimi  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter How to use TikTok for SEO keyword research SEO competitor backlink analysis Christoph Trappe Website  Business Storytelling Podcast  Growgetter  News: OpenAI’s AI Text Classifier no longer available due to ‘low rate of accuracy’ Google Business Profiles Automated FAQs Feature  

How do you effectively repurpose content for Google Search? What types of assets should you be repurposing? Can AI help with repurposing content at scale?  In this episode, Wix’s own Mordy Oberstein and Crystal Carter dive deep into repurposing your audio and video content for Search. Joining the show is LinkedIn’s very own Purna Virji to demonstrate the benefits of repurposing content at scale.  Plus, take a directional look into where the SERP is headed for of audio and video content.  Ready to get the most out of your content with max efficiency? The SERP’s Up SEO Podcast takes repurposing content for organic search head-on! Key Segments: [00:02:03] What's On This Episode of SERP's Up? [00:04:48] Focus Topic of the Week: Repurposing Content for Search [00:17:20] Focus Topic Guest: Purna Virji [00:34:39] Snappy News [00:39:17] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Purna Virji Sam Oh Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter ChatGPT and AI Writers in SEO Content High-Impact Content Marketing  News: Google: Expect A Confirmed Google Algorithm Update This Summer Google Merchant Center: How To Build Trust With Your Customers Google’s On Domain Name Selection: Branding Over Keywords  

Does SEO differ for niche sites? What is the current environment for niche sites on the SERP? How will Google’s SGE affect niche sites? How will AI impact niche site rankings?  Wix’s own Mordy Oberstein and Crystal Carter are back this time to figure out how niche sites can use SEO to thrive.  Special guest Arielle Phoenix gives her methods for how these specialized sites can create quality content and drive traffic in the age of AI.  If you work with specialized sites then this week’s episode of the SERP’s Up SEO Podcast will help you carve out a niche for yourself on the SERP. Key Segments: [00:01:45] What's On This Episode of SERP's Up? [00:02:51] Focus Topic of the Week: Niche Sites [00:11:06] Focus Topic Guest: Arielle Phoenix  [00:28:47] Deep Thought [00:38:31] Snappy News [00:48:28] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Arielle Phoenix Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Areille Phoenix Website Mike King News: Google Details SEO Guidance For Content Syndication Partners  Google’s Core Web Vitals INP issues email causing concern Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain  

Does page experience still matter for ranking? What did Google say that brought confusion to the matter and what’s the real story?  Wix’s own Mordy Oberstein and Crystal Carter dive headfirst into the critical role of page experience and where it fits into Google’s ranking systems. SEO legend Britney Muller joins the show to discuss the role of technical SEO now and in the future. Plus, Mordy and Crystal clue you in as to their top tool recommendation to help your page performance and optimization efforts.  It’s all part of the “experience” on this week's episode of the SERP’s Up SEO Podcast!  Key Segments [00:02:45] What's On This Episode of SERP's Up? [00:04:25] Focus Topic of the Week: Crafting the Page Experience [00:20:21] Focus Topic Guest: Britney Muller [00:27:06] Tool Time: WebPageTest.org [00:28:45] Snappy News [00:32:38] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Britney Muller Henri Helvetica Dan Shappir Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Google: Page experience is not a ranking system, but it is a ranking signal  WebPageTest JavaScript Jabber News: Google To Work On Complementary Robots.txt Protocols For AI & More  Twitter’s Google Rankings Plummet Following Actions By Elon Musk

Will sites still earn traffic from Google Search when SGE goes fully live?  What does the future of traffic and CTR look like in the wake of Generative Experience and AI fueled search results pages? How will AI and SGE impact affiliate traffic? What kind of fallout is expected when AI can answer more and more queries without the user needing to click-through? Hosts of SERPs Up, Mordy Oberstein and Crystal Carter, discuss the evolution of the SERP over time, the concept of zero click searches of the past, and how that model may change with AI providing more and more search results to users.  Mike King of iPullRank chimes in with a look at the impact of SGE and AI on affiliate traffic, and how it may change how marketers may be looking to change their business model going forward.  Mordy and Crystal invite Wix CRO Manager Amanda Wiener about increasing your bottom line with web traffic through meeting user intent right away, as well as competitor research.  [00:02:36] What's On This Episode of SERP's Up? [00:05:09] Focus Topic of the Week: The Future of Click Thru Rates [00:28:24] Focus Topic Guest: Mike King - Impact of AI on Affiliates [00:32:17] Across the Wixverse: Amanda Wiener - Web Traffic Increasing your Bottom Line [00:47:06] Snappy News [00:50:59] Follow of the Week - Jeannie Hill Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Mike King Amanda Weiner Jeannie Hill Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter IPullRank Guide to CTAs  News: Universal Analytics is officially replaced by Google Analytics 4  Bing Gains AI Shopping Features For Price Match, Buying Guides & Review Summaries Google To Shutter Buy On Google Program In US  

What prevents SEO professionals from pursuing senior positions at an SEO agency? Which skills are essential for excelling in a senior SEO role? What mindset is necessary to succeed in a senior position? Wix’s best, Mordy Oberstein and Crystal Carter change the tides to discuss ascending your career as an SEO with Studio Hawk founder Anthony Barone. Anthony shares his comprehensive strategy for demonstrating your value in order to advance your career within the agency hierarchy, along with additional valuable agency insights. Plus, If you're on the hunt for an SEO gig, brace yourself for some important nuggets to watch out for on Google for Jobs! Get ready to skyrocket your SEO career, folks! It's time for another episode of The SERP's Up Podcast! Key Segments: [00:02:10] What's On This Episode of SERP's Up? [00:03:22] Focus Topic of the Week: Focus Topic of the Week: How to Move Up from a Junior to a Senior at an SEO Agency? [00:03:34] Focus Topic Guest: Anthony Barone  [00:24:09] From the Top of the SERP [00:34:23] Snappy News [00:38:04] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Anthony Barone Carolyn Lyden Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter StudioHawk SEO Agency About Google for Jobs News: Google Search Console Adds INP To Core Web Vitals Report Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update? 

What's the SEO verdict: subdomains or subfolders?  When it comes to migrating subdomain content into a subfolder, how can you make the transition smooth as silk?  Alongside Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, Tech SEO expert Nikki Halliwell joins the conversation to delve into the advantages and drawbacks of employing subdomains versus subfolders. Plus, a deep look into indented results from the top of the SERP!  It’s subdomain vs subfolder and all of the subsequent conversation that follows. The proof is in the podcast on this episode of SERP’s Up! Key Segments: [00:01:50] What's On This Episode of SERP's Up? [00:03:25] Focus Topic of the Week: Subdomains or Subfolders [00:20:08] Focus Topic Guest: Nikki Halliwell  [00:35:59] Snappy News [00:40:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Nikki Halliwell Jess Joyce  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter What Are The Benefits Of Subdirectories vs. Subdomains?  Tech SEO Tips Newsletter  Journey Further News: Google Finally Launches The Perspectives Search Filter Updates from Search Central Live Tokyo  Disavowing The Disavow Tool [Case Study]

Google has been pushing the web hard to create “helpful content”... but what exactly is “helpful” when it comes to content?  Wouldn’t it be… helpful to know?  What does the future hold for helpful content in light of the constantly evolving algorithms?  What are the potential implications of the Google helpful content update? Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, are joined today by Semush’s Head of SEO, Kyle Byers, to address how one should create and gauge quality content.  Get your content hats on as we explore E-E-A-T, algorithms, helpful content Google, and more on this episode of the SERP’s Up SEO Podcast! Key Segments [00:03:31] What's On This Episode of SERP's Up?  [00:04:46] Focus Topic of the Week: Helpful Content  [00:25:56] Focus Topic Guest: Kyle Byers  [00:34:12] Is This Newish?  [00:40:19] Snappy News  [00:43:47] Follow of the Week  Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Kyle Byers Semrush Melissa Fach Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Google Helpful Content System  Google Helpful Content System To Find Hidden Gems  Google Marketing Live Keynote 2023 Why is Google rewriting so many titles in the search results? Google's About this result feature News: Google Search Generative Experience Gets Quality Updates & Major Speed Boost Google Invites More Users To Try Search Generative Experience After Recent Quality Updates Microsoft, Google strategy to test AI search ads irks some brands