SERP's Up SEO Podcast

Does SEO differ for niche sites? What is the current environment for niche sites on the SERP? How will Google’s SGE affect niche sites? How will AI impact niche site rankings?  Wix’s own Mordy Oberstein and Crystal Carter are back this time to figure out how niche sites can use SEO to thrive.  Special guest Arielle Phoenix gives her methods for how these specialized sites can create quality content and drive traffic in the age of AI.  If you work with specialized sites then this week’s episode of the SERP’s Up SEO Podcast will help you carve out a niche for yourself on the SERP. Key Segments: [00:01:45] What's On This Episode of SERP's Up? [00:02:51] Focus Topic of the Week: Niche Sites [00:11:06] Focus Topic Guest: Arielle Phoenix  [00:28:47] Deep Thought [00:38:31] Snappy News [00:48:28] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Arielle Phoenix Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Areille Phoenix Website Mike King News: Google Details SEO Guidance For Content Syndication Partners  Google’s Core Web Vitals INP issues email causing concern Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain  

Does page experience still matter for ranking? What did Google say that brought confusion to the matter and what’s the real story?  Wix’s own Mordy Oberstein and Crystal Carter dive headfirst into the critical role of page experience and where it fits into Google’s ranking systems. SEO legend Britney Muller joins the show to discuss the role of technical SEO now and in the future. Plus, Mordy and Crystal clue you in as to their top tool recommendation to help your page performance and optimization efforts.  It’s all part of the “experience” on this week's episode of the SERP’s Up SEO Podcast!  Key Segments [00:02:45] What's On This Episode of SERP's Up? [00:04:25] Focus Topic of the Week: Crafting the Page Experience [00:20:21] Focus Topic Guest: Britney Muller [00:27:06] Tool Time: WebPageTest.org [00:28:45] Snappy News [00:32:38] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Britney Muller Henri Helvetica Dan Shappir Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Google: Page experience is not a ranking system, but it is a ranking signal  WebPageTest JavaScript Jabber News: Google To Work On Complementary Robots.txt Protocols For AI & More  Twitter’s Google Rankings Plummet Following Actions By Elon Musk

Will sites still earn traffic from Google Search when SGE goes fully live?  What does the future of traffic and CTR look like in the wake of Generative Experience and AI fueled search results pages? How will AI and SGE impact affiliate traffic? What kind of fallout is expected when AI can answer more and more queries without the user needing to click-through? Hosts of SERPs Up, Mordy Oberstein and Crystal Carter, discuss the evolution of the SERP over time, the concept of zero click searches of the past, and how that model may change with AI providing more and more search results to users.  Mike King of iPullRank chimes in with a look at the impact of SGE and AI on affiliate traffic, and how it may change how marketers may be looking to change their business model going forward.  Mordy and Crystal invite Wix CRO Manager Amanda Wiener about increasing your bottom line with web traffic through meeting user intent right away, as well as competitor research.  [00:02:36] What's On This Episode of SERP's Up? [00:05:09] Focus Topic of the Week: The Future of Click Thru Rates [00:28:24] Focus Topic Guest: Mike King - Impact of AI on Affiliates [00:32:17] Across the Wixverse: Amanda Wiener - Web Traffic Increasing your Bottom Line [00:47:06] Snappy News [00:50:59] Follow of the Week - Jeannie Hill Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Mike King Amanda Weiner Jeannie Hill Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter IPullRank Guide to CTAs  News: Universal Analytics is officially replaced by Google Analytics 4  Bing Gains AI Shopping Features For Price Match, Buying Guides & Review Summaries Google To Shutter Buy On Google Program In US  

What prevents SEO professionals from pursuing senior positions at an SEO agency? Which skills are essential for excelling in a senior SEO role? What mindset is necessary to succeed in a senior position? Wix’s best, Mordy Oberstein and Crystal Carter change the tides to discuss ascending your career as an SEO with Studio Hawk founder Anthony Barone. Anthony shares his comprehensive strategy for demonstrating your value in order to advance your career within the agency hierarchy, along with additional valuable agency insights. Plus, If you're on the hunt for an SEO gig, brace yourself for some important nuggets to watch out for on Google for Jobs! Get ready to skyrocket your SEO career, folks! It's time for another episode of The SERP's Up Podcast! Key Segments: [00:02:10] What's On This Episode of SERP's Up? [00:03:22] Focus Topic of the Week: Focus Topic of the Week: How to Move Up from a Junior to a Senior at an SEO Agency? [00:03:34] Focus Topic Guest: Anthony Barone  [00:24:09] From the Top of the SERP [00:34:23] Snappy News [00:38:04] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Anthony Barone Carolyn Lyden Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter StudioHawk SEO Agency About Google for Jobs News: Google Search Console Adds INP To Core Web Vitals Report Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update? 

What's the SEO verdict: subdomains or subfolders?  When it comes to migrating subdomain content into a subfolder, how can you make the transition smooth as silk?  Alongside Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, Tech SEO expert Nikki Halliwell joins the conversation to delve into the advantages and drawbacks of employing subdomains versus subfolders. Plus, a deep look into indented results from the top of the SERP!  It’s subdomain vs subfolder and all of the subsequent conversation that follows. The proof is in the podcast on this episode of SERP’s Up! Key Segments: [00:01:50] What's On This Episode of SERP's Up? [00:03:25] Focus Topic of the Week: Subdomains or Subfolders [00:20:08] Focus Topic Guest: Nikki Halliwell  [00:35:59] Snappy News [00:40:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Nikki Halliwell Jess Joyce  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter What Are The Benefits Of Subdirectories vs. Subdomains?  Tech SEO Tips Newsletter  Journey Further News: Google Finally Launches The Perspectives Search Filter Updates from Search Central Live Tokyo  Disavowing The Disavow Tool [Case Study]

Google has been pushing the web hard to create “helpful content”... but what exactly is “helpful” when it comes to content?  Wouldn’t it be… helpful to know?  What does the future hold for helpful content in light of the constantly evolving algorithms?  What are the potential implications of the Google helpful content update? Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, are joined today by Semush’s Head of SEO, Kyle Byers, to address how one should create and gauge quality content.  Get your content hats on as we explore E-E-A-T, algorithms, helpful content Google, and more on this episode of the SERP’s Up SEO Podcast! Key Segments [00:03:31] What's On This Episode of SERP's Up?  [00:04:46] Focus Topic of the Week: Helpful Content  [00:25:56] Focus Topic Guest: Kyle Byers  [00:34:12] Is This Newish?  [00:40:19] Snappy News  [00:43:47] Follow of the Week  Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Kyle Byers Semrush Melissa Fach Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Google Helpful Content System  Google Helpful Content System To Find Hidden Gems  Google Marketing Live Keynote 2023 Why is Google rewriting so many titles in the search results? Google's About this result feature News: Google Search Generative Experience Gets Quality Updates & Major Speed Boost Google Invites More Users To Try Search Generative Experience After Recent Quality Updates Microsoft, Google strategy to test AI search ads irks some brands  

Is your content random and haphzard? How do you create a formal content strategy to drive efficient growth? Already have a content strategy?  How do you adjust your content strategy to continue to get the best results?   Wix’s Mordy Oberstein and Crystal Carter, look into building a content strategy for SEO and beyond with special guest host Adriana Stein,, CEO of AS Marketin. It’s 2023, so what’s a content and SEO strategy without AI! Crystal and Mordy explore how Bing AI has changed — or maybe not so much. Full steam ahead as Episode 41 of the SERP’s Up SEO Podcast gets all up in your content strategy! Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:01:56] Focus Topic of the Week [00:04:28] Focus Topic Guest: Adrian Stein [00:31:51] Snappy News [00:34:05] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Adriana Stein  Maddy Osman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter AS Marketing Agency Google SERP Content Diversity News: Google Rolling Out Multiple Featured Snippets On Desktop Search Google Search Generative Experience Results Are Not Really Personalized Google Bard Can Now Provide More Precise Local Results Microsoft: Bing Chat To Work On All Browsers Soon  

Looking to get started with your international SEO strategy? Then who better to tune into than the renowned Aleyda Solis.  Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into the ins and outs of international SEO as the one and only Aleyda Solis guest hosts.  Take your content strategy global as Giuseppe Caltabiano, VP of Marketing at Rock Content, offers his "Deep Thoughts" on global content marketing initiatives. Adaptability, strategies, and common mistakes in international SEO & content marketing are uncovered on this week's episode of the SERP’s Up SEO Podcast!   Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:02:20] Focus Topic of the Week: International SEO [00:03:30] Focus Topic Guest: Aleyda Solis [00:31:15] Deep Thought with Guiseppe Caltabiano [00:44:44] Snappy News [00:48:19] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Aleyda Solis Giuseppe Caltabiano Veruska Anconitano Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Aleyda Solis International SEO Consultant Orainti SEO  Learning SEO  SEO FOMO Newsletter Rock Content  Guide to International SEO Culture Relevance & International SEO  How to approach SEO localization and SEO website translations News: Hands-on with Google’s new Search Generative Experience  Google Marketing Live 2023: Everything you need to know   

Is programmatic SEO a good option for your site? The benefit can be huge but what about content quality and accuracy? Are you looking to create content at scale dynamically? Should you be? If so, when and how do you provide unique value along the way? Wix’s Crystal Carter and programmatic SEO curmudgeon Mordy Oberstein give their take on the benefits and pitfalls of programmatic SEO.  Paul Andre De Vera gives his tips on keeping things personal when working programmatically so that you can still speak to your audience naturally.  Don’t change the program… Dive into this episode of the SERP’s Up SEO Podcast all about programmatic SEO! Key Segments [00:01:48] What's On This Episode of SERP's Up? [00:04:07] Focus Topic of the Week: Programmatic SEO [00:17:11] Focus Topic Guest: Paul Andre De Vera [00:21:58] Tool Time [00:28:35] Snappy News [00:30:54] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Paul Andre De Vera Colt Sliva Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Programmatic content expansion The SEO Video Show Wix Velo News: Neeva, The Ad-Free Search Engine, Announces Closure  Google Helpful Content Update Can Demote & Now Promote Content:  

Does momentum matter in SEO? What does having “momentum” in the context of SEO even mean?  Wix’s Crystal Carter and Mordy Oberstein share how cadence and momentum factor into SEO and why it might just be an SEO’s best friend.  Guest Erica Schnieder shares her model for maintaining quality when trying to generate momentum by creating content at scale. Tune in for momentum, cadence, and quality and how it all factors into your SEO strategy on this week's episode of the SERPs Up SEO Podcast! Key Segments [00:03:39] What's on this episode of SERP's Up? [00:04:45] Focus Topic of the Week: SEO momentum  [00:15:12] Focus Topic Guest: Erica Schneider [00:20:53] Deep Thoughts [00:28:20] Snappy News  [00:34:52] Follow of the Week  Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Erica Schneider Casie Gilette Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Grizzle SEO Changes From Google i/o 2023  News: Google Bard Removes Waitlist, Adds Image & Coding Features  The new Google Search Generative Experience: Here’s what it looks like  Google to update the helpful content system algorithm in the coming months