Is your content random and haphzard? How do you create a formal content strategy to drive efficient growth? Already have a content strategy?  How do you adjust your content strategy to continue to get the best results?   Wix’s Mordy Oberstein and Crystal Carter, look into building a content strategy for SEO and beyond with special guest host Adriana Stein,, CEO of AS Marketin. It’s 2023, so what’s a content and SEO strategy without AI! Crystal and Mordy explore how Bing AI has changed — or maybe not so much. Full steam ahead as Episode 41 of the SERP’s Up SEO Podcast gets all up in your content strategy! Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:01:56] Focus Topic of the Week [00:04:28] Focus Topic Guest: Adrian Stein [00:31:51] Snappy News [00:34:05] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Adriana Stein  Maddy Osman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter AS Marketing Agency Google SERP Content Diversity News: Google Rolling Out Multiple Featured Snippets On Desktop Search Google Search Generative Experience Results Are Not Really Personalized Google Bard Can Now Provide More Precise Local Results Microsoft: Bing Chat To Work On All Browsers Soon  

Looking to get started with your international SEO strategy? Then who better to tune into than the renowned Aleyda Solis.  Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into the ins and outs of international SEO as the one and only Aleyda Solis guest hosts.  Take your content strategy global as Giuseppe Caltabiano, VP of Marketing at Rock Content, offers his "Deep Thoughts" on global content marketing initiatives. Adaptability, strategies, and common mistakes in international SEO & content marketing are uncovered on this week's episode of the SERP’s Up SEO Podcast!   Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:02:20] Focus Topic of the Week: International SEO [00:03:30] Focus Topic Guest: Aleyda Solis [00:31:15] Deep Thought with Guiseppe Caltabiano [00:44:44] Snappy News [00:48:19] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Aleyda Solis Giuseppe Caltabiano Veruska Anconitano Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Aleyda Solis International SEO Consultant Orainti SEO  Learning SEO  SEO FOMO Newsletter Rock Content  Guide to International SEO Culture Relevance & International SEO  How to approach SEO localization and SEO website translations News: Hands-on with Google’s new Search Generative Experience  Google Marketing Live 2023: Everything you need to know   

Is programmatic SEO a good option for your site? The benefit can be huge but what about content quality and accuracy? Are you looking to create content at scale dynamically? Should you be? If so, when and how do you provide unique value along the way? Wix’s Crystal Carter and programmatic SEO curmudgeon Mordy Oberstein give their take on the benefits and pitfalls of programmatic SEO.  Paul Andre De Vera gives his tips on keeping things personal when working programmatically so that you can still speak to your audience naturally.  Don’t change the program… Dive into this episode of the SERP’s Up SEO Podcast all about programmatic SEO! Key Segments [00:01:48] What's On This Episode of SERP's Up? [00:04:07] Focus Topic of the Week: Programmatic SEO [00:17:11] Focus Topic Guest: Paul Andre De Vera [00:21:58] Tool Time [00:28:35] Snappy News [00:30:54] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Paul Andre De Vera Colt Sliva Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Programmatic content expansion The SEO Video Show Wix Velo News: Neeva, The Ad-Free Search Engine, Announces Closure  Google Helpful Content Update Can Demote & Now Promote Content:  

Does momentum matter in SEO? What does having “momentum” in the context of SEO even mean?  Wix’s Crystal Carter and Mordy Oberstein share how cadence and momentum factor into SEO and why it might just be an SEO’s best friend.  Guest Erica Schnieder shares her model for maintaining quality when trying to generate momentum by creating content at scale. Tune in for momentum, cadence, and quality and how it all factors into your SEO strategy on this week's episode of the SERPs Up SEO Podcast! Key Segments [00:03:39] What's on this episode of SERP's Up? [00:04:45] Focus Topic of the Week: SEO momentum  [00:15:12] Focus Topic Guest: Erica Schneider [00:20:53] Deep Thoughts [00:28:20] Snappy News  [00:34:52] Follow of the Week  Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Erica Schneider Casie Gilette Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Grizzle SEO Changes From Google i/o 2023  News: Google Bard Removes Waitlist, Adds Image & Coding Features  The new Google Search Generative Experience: Here’s what it looks like  Google to update the helpful content system algorithm in the coming months 

Massive news in the SEO world on this special edition podcast! Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter give their impressions of Google I/O 2023 to deliver the inaugural SERP’s Up SEO Podcast BONUS episode.  Google bounces back with its AI capabilities as a search engine. Back again for all the changes soon to come in search, Mordy and Crystal discuss their takes on the 2023 Google I/O conference as well as other notable SEOs. Plus, the scary reality of AI, and some big changes in how Google rewards input with human ‘experience’. Dig into this exciting SEO news on this week's special BONUS episode on the SERP’s Up Podcast!  Key Points [00:03:20] AI Ability to Answer Emails & Generate Images [00:04:21] Information Retrieval Within Their Products [00:04:50] Are We Okay With Things Not Being Real? [00:06:40] Guardrails to Manage This Reality [00:09:38] Generating from "Less Thank Stellar Content" from the Web [00:10:42] Search Looked Amazing: More Visual and More Refinement [00:15:30] SEO Tools: Red Alert! [00:17:22] Your Website is an Entity  [00:19:24] The Opportunities Lie in the Entities from Here On Out [00:20:51] Why is Google Targeting Transactional Queries? [00:22:50] Connecting with Google Merchant Center [00:23:50] Major Helpful Content Update Changes Coming Soon! [00:25:25] A Shot Across the Bow [00:28:23] Google Ranking Reviews based on ‘Experience’  [00:34:25] VERY Hot Takes!  [00:38:51] So Many More Questions   Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Nati Elimelech Idan Segal Garrett Sussman  Barry Schwartz Brian Freiesleben Lily Ray Aleyda Solis Caitlin Hathaway Gianluca Fiorelli Kavi Kardos Jamar Ramos Brandon Schmidt   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Google i/o 2023 Keynote:  The new Google search generative experience: Here’s what it looks like  Google to update the helpful content system algorithm in the coming months

What makes SEO for capturing leads so unique? What should you consider when using SEO to capture more leads? What challenges come with SEO for lead generation and how can you overcome them?   Join Wix’s own Mordy Oberstein and Crystal Carter as they help you better leverage SEO for lead generation.  Plus, content marketer extraordinaire, Kelsey Jones, joins the podcast to share how you can best leverage content marketing for even more lead generation.  It’s all things SEO and lead generation on this episode of the SERPs Up SEO Podcast. [00:01:54] What's on this episode of SERP's Up? [00:03:59] Focus Topic of the Week: Lead Gen SEO  [00:17:46] Focus Topic Guest: Kelsey Jones [00:23:14] Is This New? Google screenings  [00:30:44] Snappy News [00:34:46] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Glenn Gabe Kelsey Jones Jason Brown Greg Gifford Joy Hawkins Elizabeth Rule Krystal Taing Darren Shaw Amalia Fowler Crystal Horton Resources: Wix SEO Learning Hub Searchlight SEO Newsletter Google Local Service Ads Gains More Service Type  Google Local Service Ads Seeing A Lot Of Fake Reviews You Can Now Report Some Reviews On Google Local Service Ads: News: Google Plans to Make Search More ‘Personal’ with AI Chat and Video Clips  Google no longer recommends canonical tags for syndicated content   

How do you effectively manage an SEO campaign? What exactly qualifies as an SEO campaign? (The answer might surprise you!) Wix’s Crystal Carter and Mordy Oberstein explore how to start, manage, and finish SEO campaigns. Dive into tips on setting the right expectations and how to create synergy across multiple teams when running an SEO campaign.  Special guest Jeremy Moser, founder and CEO of uSERP, shares his experience running all sorts of teams from SEO to content marketing and how to manage them all for an effective SEO campaign and beyond. It’s all things SEO campaigns on this episode of the SERP’s Up SEO Podcast.    [00:02:54] What's on this episode of SERP's Up? [00:04:51] Focus Topic of the Week: How to Shape an SEO Campaign [00:20:27] Focus Topic Guest: Jeremy Moser [00:24:20] People Also Ask   [00:31:23] Snappy News [00:35:09] Follow of the Week: Kevin Gibbon Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Jeremy Moser Kevin Gibbon Resources: Wix SEO Learning Hub uSERP Resignal SEO Agency The Searchlight Newsletter  News: Google: Page Experience Is A Ranking Signal, Not A Ranking System Google Analytics To Show UA3 Data For A Year After It Stops Collecting Data On July 1, 2023:    

Can a content marketer’s mindset help you with creating highly successful SEO content? Did you know that the gap between content marketing and SEO has significantly narrowed in recent years? Wix’s own Mordy Oberstein and Crystal Carter welcome guest Sarah McDowell, SEO Manager at Captivate, where they discuss the nuances and crossroads between SEO and content marketing on this episode of the SERP’s Up SEOPodcast.    [00:02:17] What's On This Episode of SERP's Up? [00:03:56] Focus Topic of the Week: SEO & PPC: Should SEOs adopt a content mindset? [00:19:52] Focus Topic Guest: Sarah McDowell [00:20:27] Going, Going,... Google!   [00:34:50] Snappy News [00:35:07] Follow of the Week: Ann Handley Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Sarah McDowell Joe Hall Ann Handley Resources: Wix SEO Learning Hub Capitvate The SEO Mindset Podcast Do Ranking Factors Matter for SEO Featured Snippet Market Share Study Featured Snippet Content Diversity The Searchlight Newsletter News:  Google Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests Google Drops Mobile-Friendly, Page Speed, Secure Sites & Page Experience As Retired Ranking Systems Understanding page experience in Google Search results Creating helpful, reliable, people-first content

Can your PPC campaigns actually help drive your SEO efforts? Can SEO and PPC share intelligence and data? How does quality content for SEO factor into PPC and how do you manage conflicts between the two disciplines? Join guest host, Greg Finn, Co-founder of Cypress North along Wix’s own, Mordy Oberstein and Crystal Carter, as they share insights into how your PPC efforts can help drive SEO success on this episode of the SERPs Up SEO podcast.  [00:01:59] What's On This Episode of SERP's Up? [00:03:22] Focus Topic of the Week: SEO & PPC: With our powers combined... [00:04:31] Focus Topic Guest: Greg Finn [00:20:27] So Many Search Engines  [00:32:18] Snappy News [00:35:07] Follow of the Week: Ginny Marvin Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Greg Finn Ginny Marvin Google Ad Liaison Resources: Wix SEO Learning Hub Cypress North Agency   Marketing O'Clock Podcast Interview on Baidu SEO The Searchlight Newsletter News:  Google April 2023 Reviews Update Rolls Out, Expands To Cover Reviews About Products, Services, and Things Google Removes Video Thumbnails In Search Results When Video Is Not Main Content

Is there a difference between enterprise SEO and SMB SEO? Yes, there is, but it’s probably not what you think it is. Hosts Crystal Carter and Mordy Oberstein sit down with Wix’s own Matt Matergia, Vice President of Global Strategic Sales, to discuss the challenges of navigating the enterprise space.  They also welcome guest Eli Schwartz, author of Product-Led SEO, who discusses how SEOs can ensure that they’re staying hands-on and sharp at their craft. Walk with us into the enterprise this week on the SERP’s Up SEO Podcast. Key Segments:  [00:03:50] What's On This Episode of SERP's Up?  [00:04:12] Focus Topic of the Week: What you need to know for Enterprise SEO [00:16:57] Focus Topic Guest: Eli Schwartz [00:23:39] Across the Wixverse [00:34:03] Snappy News [00:37:27] Follow of the Week: Paul Andre De Vera Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Eli Schwartz Matt Matergia Paul Andre De Vera Resources: Wix SEO Learning Hub Enterprise SEO Tips Product Led SEO Eli Schwartz SEO Consulting State of Technical SEO 2023 The Searchlight Newsletter News: Google CEO Sundar Pichai Talks Bard & The Future Of Search Seeing Early Signs Of A Google Search Ranking Algorithm Update Maximizing Sales Team Efficiency with Location Intelligence Bing Preview Release Notes: Image & Video Search Exploring Italy’s ChatGPT Ban And Its Potential Impact