Do you have a paywall with gated content? Are you worried if it can rank? Fear not, because gated content can certainly rank in the SERPs. Hosts Crystal Carter and Mordy Overstein explore strategies for ensuring rankings for gated content. They connect with Amalia Fowler, Principal Strategist at Good AF Consulting, to discuss how to ensure gated content is relevant and properly reflects the buyers’ journey. Let’s go on a conversion journey with gated content together on this episode of the  SERP’s Up SEO Podcast. Key Segments:  [00:02:16] What's On This Episode of SERP's Up?  [00:04:08] Focus Topic of the Week: SEO for gates, paywalls and exclusive content [00:20:21] Focus Topic Guest: Amalia Fowler [00:27:13] From the Top of the SERP [00:35:44] Snappy News [00:40:03] Follow of the Week: Antoine Eripret Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Amalia Fowler Barry Adams Shelby Blackley Jessie Willms Antoine Eripret Resources:  Wix SEO Learning Hub Polemic Digital WTFSEO Best Practices for Paywalls and SEO Guide to Wix SEO The Searchlight Newsletter News:  How the March 2023 Google core update compared to previous core updates Google Maps can detect fake phone numbers in photos and remove them Google Restructures Company To Prioritize Bard AI Chatbot Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience

What skillsets make the perfect SEO team? Hard skills, soft skills, communication skills, etc.? What should you consider when making new SEO hires to build a solid SEO team for yourself? Hosts Crystal Carter and Mordy Oberstein discuss what they look for when putting together the perfect SEO team. Plus, a very special guest as Google’s own John Mueller joins in to add his thoughts on the traits that make up a strong SEO team.  Come join us as we help you put together an all-star SEO squad on this episode of the SERP’s Up SEO Podcast. Key Segments:  [00:02:59] What's On This Episode of SERP's Up?  [00:03:43] Focus Topic of the Week: Building a Solid SEO Team!  [00:18:01] Focus Topic Guest: John Mueller [00:31:38] Tool Time – Looker [00:37:19] Snappy News [00:39:36] Follow of the Week: Lizzi Sassman Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein John Mueller Nick LeRoy Lizzi Sassman Resources: Wix SEO Learning Hub Google Looker Google Search Console Bubble Chart Core Web Vitals Technology Report in Google Looker Lazarina Stoy Google Looker Resources Search Off the Record News: Bing Chat Image Creator Now Working Google Bard: Everything You Need To Know Google Search's guidance about AI-generated content Google March 2023 Broad Core Update Tremors & Fluctuations Continue

Whether you’re ready or not Google’s GA4 is rolling out this July and UA will be sunsetted. Jill Quick, an analytics consultant, and trainer for The Coloring In Department, joins us as a special guest host to help us get a better grasp of GA4.  Join us as Jill sits down with hosts Crystal Carter and Mordy Oberstein to discuss what SEOs need to know about the new GA4. From how the data in GA4 differs from UA to the mindset GA4 demands - you don’t want to miss this one if you plan on continuing to use Google Analytics past July 2023.  With all the talk of analytics, Crystal, and Mordy will help you explore how much “analytics” are actually useful so that you don’t overwhelm yourself out of the gate.   Listen in to learn the differences between UA and GA4 and more in episode 30 of the SERP’s Up SEO Podcast.  Key Segments:  [00:01:18] What's On This Episode of SERP's Up?  [00:02:52] Focus Topic of the Week: Get Ready for GA4 [00:04:17] Focus Topic Guest: Jill Quick [00:34:22] Deep Thoughts - How Much of "Analytics" are Actually Useful? [00:44:35] Snappy News [00:49:40] Follow of the Week: Dana DiTomaso Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein  Jill Quick Dana DiTomaso Resources: Wix SEO Learning Hub The Coloring In Department What you need to know about GA4 Resources to learn GA4 from Jill Quick News:  Google releases March 2023 broad core update Google announces AI features in Gmail, Docs, and more to rival Microsoft Google Search Save Your Favorite Brands Feature

Are you using generative AI to help create content yet? Do you wholesale copy and paste its output or use it for inspiration and content organization? Hosts Crystal Carter and Mordy Oberstein welcome special guest Ryan Laws of Animalz to discuss AI writers, SEO, and content creation. Join them as they dive into the right way and the wrong way to use AI for content creation and its potential implications for the web as a whole moving forward. Listen in with us as we discuss how generative AI will change search and the web as we know it on the SERP’s Up SEO podcast. Key Segments:  [00:01:38] What's On This Episode of SERP's Up?  [00:03:00] Focus Topic of the Week: How will ChatGPT Change Search and the Web  [00:03:48] Focus Topic Guest: Ryan Laws [00:24:43] So Many Search Engines [00:37:21] Snappy News [00:42:01] Follow of the Week: Charly Wargnier Hosts, Guests, & Featured People: Crystal Carter  Mordy Oberstein Ryan Law Charly Wargnier Resources: Wix SEO Learning Hub Animalz Content Marketing SEO Pythonistas How AI will impact SEO News:  OpenAI GPT-4 Arriving Mid-March 2023 Google February 2023 product reviews update more volatile than previous updates, say data providers Google rolled out new site names, favicon and sponsored label on desktop search 

Are you an SEO with clients? Want to reduce churn and improve retention? On this episode of the SERP’s Up SEO podcast hosts Crystal Carter and Mordy Oberstein share how you can do both successfully. Join them and their guests as they talk about building trust through communication, the importance of listening, having patience, using candor, and being open and honest with clients. Guest Lucy Dodds, a Senior SEO Strategist at Evolved, discusses how to leverage a content hub on your website to improve client and pre-client communication. Now let’s jump into how to retain your SEO clients on this episode of the SERP’s Up SEO podcast.  Key Segments:  [00:02:50] What's On This Episode of SERP's Up?  [00:03:38] Focus Topic of the Week: How to Keep Your SEO Clients [00:20:00] Focus Topic Guest: Lucy Dodds [00:24:27] Across the Wixverse [00:36:07] Snappy News [00:37:13] Follow of the Week: Simon Schnieders Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Lucy Dodds Clay Kemp Sean Del Galdo  Simon Schnieders  Resources: Wix SEO Learning Hub SEO Reporting for SMBs Evolved Search Blue Array Pubcon News:  Bing Webmaster Tools to gain Bing Chat and index coverage reporting Microsoft Bing Chat launches quality improvements Google Has Its Own Way To Send Traffic To Publishers Through Bard/Chat Brave Search launches an AI-powered summarization feature

Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary.  How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized? Hosts Crystal Carter and Mordy Oberstein share how you can be successful in showcasing the value of your SEO work to the c-suite.  Guest, Craig Dunham, CEO at Lumar, offers his take on an SEOs interacting with the C-suite and board and why it’s best not to go too far in the data weeds.  It’s time to talk SEO and the C-suite on this episode of the SERP’s Up SEO podcast.  Key Segments:  [00:02:07] What's On This Episode of SERP's Up?  [00:02:53] Focus Topic of the Week: Does SEO Belong in the Boardroom? [00:18:03] Focus Topic Guest: Craig Dunham [00:23:54] Going, Going,... Google! [00:31:18] Snappy News [00:34:37] Follow of the Week: Michelle Robbins Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Craig Dunham Michelle Robbins Resources: Wix SEO Learning Hub Lumar  Enterprise SEO Tips  News:  Google Unwraps February 2023 Product Reviews Update With Language Support Building the New Bing LinkedIn Introduces SEO Tools For Articles

Should SEOs target “head terms” (aka short tail keywords) or focus more on longtail keyword phrases? Is there actual value in head terms? If so, when and how should you implement short tail keywords into your SEO strategy? Join hosts Crystal Carter and Mordy Oberstein as they dive into head terms and SEO strategy.  Daniel Cheung also joins the show to share his passion for search-related insights by exploring the potential value of head terms and their poor conversion performance. It’s everything about short tail keywords on this episode of the SERP’s Up SEO podcast.  Key Segments:  [00:02:15] What's On This Episode of SERP's Up?  [00:03:43] Focus Topic of the Week: Head Terms [00:15:18] Focus Topic Guest: Daniel K. Cheung [00:21:34] So Many Search Engines [00:26:36] Snappy News [00:31:22] Follow of the Week: Suganthan Mohanadasan Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb  Mordy Oberstein: https://twitter.com/MordyOberstein  Daniel K. Cheung: https://twitter.com/danielkcheung  Dr. Pete Meyers: https://twitter.com/dr_pete  Suganthan Mohanadasan: https://twitter.com/Suganthanmn  Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn  Daniel K Cheung SEO Consulting: https://www.danielkcheung.com.au/  Featured Snippets Drop to Historic Lows: https://moz.com/blog/featured-snippets-drop-to-historic-lows  Keyword Insights: https://www.keywordinsights.ai/  News  Google: Don't use 403s or 404s for rate limiting https://developers.google.com/search/blog/2023/02/dont-404-my-yum#back-to-basics:-4xx-errors-are-for-client-errors Google: Link best practices for Google https://developers.google.com/search/docs/crawling-indexing/links-crawlable  Google: Deprecating the legacy Google My Business Insights API on February 20, 2023 https://www.seroundtable.com/google-my-business-api-sunset-34910.html Microsoft Bing's New AI Features Are Really Impressive & Thought Out https://www.seroundtable.com/new-bing-ai-34874.html

Should PPC landing pages be indexed for organic search? Should organic search have separate landing pages from PPC? Hosts Crystal Carter and Mordy Oberstein explore how to create landing pages that work for Google Search.  With landing pages being a powerful tool for PPC Anu Adebola, founder of PPC Live UK and is the Paid Search AD at Marin Software, shares her thoughts on landing pages for paid search. It’s all things SEO and landing pages with this episode of the SERPs Up SEO Podcast! Key Segments:  [00:02:51] What's On This Episode of SERP's Up?  [00:04:41] Focus Topic of the Week: Landing Pages for PPC [00:15:38] Focus Topic Guest: Anu Adegbola [00:19:25] From the Top of the SERP: Organic Landing Pages [00:26:56] Snappy News [00:30:51] Follow of the Week: Amanda Jordan Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Anu Adegbola: https://twitter.com/TheMarketingAnu  Amanda Jordan: https://twitter.com/amandatjordan  Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn PPC Live UK: https://www.ppcliveuk.com/  How to optimize local landing pages: https://www.wix.com/seo/learn/resource/how-to-create-local-landing-pages-for-seo  From the Top of the SERP: Mobile Covid home test – https://www.dispatchhealth.com/covid-19/  News:  New with Google multisearch, Google Maps, and more previews of Bard: https://searchengineland.com/new-with-google-multisearch-google-maps-and-more-392861 Google Search's guidance about AI-generated content: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content Microsoft Announces ChatGPT Capabilities Coming To Bing: https://www.searchenginejournal.com/microsoft-announces-chatgpt-capabilities-coming-to-bing/478803/ Ads In The New Bing Chat Interface: https://www.seroundtable.com/microsoft-ads-new-bing-chat-interface-34882.html

There’s a lot of SEO tools out there and navigating which ones to invest in can be a challenge. Hosts Crystal Carter and Mordy Oberstein set sail into the SEOtool universe, with must-follow tips on what to consider when choosing the best SEO tool for your needs.  The SERP’s Up SEO Podcast welcomes Ahrefs’ own Patrick Stox to give his expert insights on SEO tools. Nati Elimelech, Wix’s Head of SEO, also joins to chat about a less-discussed but highly relevant topic–SEO implementation tools and the nuances in building them. Listen in as we help you put the right SEO tools in your toolbelt! Key Segments:  [00:01:31] What's On This Episode of SERP's Up?  [00:03:49] Focus Topic of the Week: SEO tools [00:19:48] Focus Topic Guest: Patrick Stox [00:23:51] Across the WixVerse: Nati Elimelech [00:43:59] Snappy News [00:46:25] Follow of the Week: Chris Johnson Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb  Mordy Oberstein: https://twitter.com/MordyOberstein Patrick Stox: https://twitter.com/patrickstox  Nati Elimelech: https://twitter.com/Netanel  Chris Johnson: https://twitter.com/defaced  Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn AHREFS: https://ahrefs.com/  Wix SEO Tools: https://www.wix.com/seo/learn/explore/categories/seo-tools  AlsoAsked: https://alsoasked.com/ News:  Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”: https://searchengineland.com/sundar-pichai-confirms-google-is-working-on-ai-search-feature-users-can-engage-directly-with-392628  Microsoft Bing’s ChatGPT interface spotted in the wild: https://searchengineland.com/microsoft-bings-chatgpt-interface-spotted-in-the-wild-392646

Are search engines as relevant today as they once were? People’s expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade? Wix’s own Crystal Carter and Mordy Oberstein dive into how search needs have evolved and how traditional search engines may need to adapt in order to stay relevant.  Janet Machuka takes our guest slot this week to talk about how social media and search engines can work hand-in-hand for organic success.  It’s episode 23 of the SERP’s Up SEO Podcast, all about the relevancy of search engines in a social media-centered world.  Key Segments:  [00:01:47] What's On This Episode of SERP's Up?  [00:03:17] Focus Topic of the Week: Search Engines [00:18:18] Focus Topic Guest: Janet Machuka [00:22:37] So Many Search Engines [00:29:26] Snappy News [00:32:36] Follow of the Week: Lidia Infante Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Janet Machucuke: https://twitter.com/janetmachuka_ Lidia Infante: https://twitter.com/LidiaInfanteM  Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Understanding Google SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce  News:  Yandex ‘leak’ reveals 1,922 search ranking factors: https://searchengineland.com/yandex-search-ranking-factors-leak-392323  Alex Buraks Twitter Thread on Yandex Ranking Factors: https://twitter.com/alex_buraks/status/1618988134850785280 https://searchengineland.com/google-search-chatbot-features-this-year-391977