Massive news in the SEO world on this special edition podcast! Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter give their impressions of Google I/O 2023 to deliver the inaugural SERP’s Up SEO Podcast BONUS episode. 

Google bounces back with its AI capabilities as a search engine. Back again for all the changes soon to come in search, Mordy and Crystal discuss their takes on the 2023 Google I/O conference as well as other notable SEOs. Plus, the scary reality of AI, and some big changes in how Google rewards input with human ‘experience’.

Dig into this exciting SEO news on this week's special BONUS episode on the SERP’s Up Podcast! 

Key Points

[00:03:20] AI Ability to Answer Emails & Generate Images

[00:04:21] Information Retrieval Within Their Products

[00:04:50] Are We Okay With Things Not Being Real?

[00:06:40] Guardrails to Manage This Reality

[00:09:38] Generating from "Less Thank Stellar Content" from the Web

[00:10:42] Search Looked Amazing: More Visual and More Refinement

[00:15:30] SEO Tools: Red Alert!

[00:17:22] Your Website is an Entity 

[00:19:24] The Opportunities Lie in the Entities from Here On Out

[00:20:51] Why is Google Targeting Transactional Queries?

[00:22:50] Connecting with Google Merchant Center

[00:23:50] Major Helpful Content Update Changes Coming Soon!

[00:25:25] A Shot Across the Bow

[00:28:23] Google Ranking Reviews based on ‘Experience’ 

[00:34:25] VERY Hot Takes! 

[00:38:51] So Many More Questions

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Nati Elimelech

Idan Segal

Garrett Sussman 

Barry Schwartz

Brian Freiesleben

Lily Ray

Aleyda Solis

Caitlin Hathaway

Gianluca Fiorelli

Kavi Kardos

Jamar Ramos

Brandon Schmidt

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Google i/o 2023 Keynote: 

The new Google search generative experience: Here’s what it looks like 

Google to update the helpful content system algorithm in the coming months