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SERP’s Up | What’s up for SEO at Google I/O?
SERP's Up SEO Podcast
The Importance of Entities in SEO
I think that tools are kind of probably need to think more about entities. If Google understands that your brand is synonymous with a certain entity, if your brand is essentially that entity, then I think that you're more likely to show as part of those things. That's what's going to be one of the very, very focused things thatGoogle is going to use in order to say this URL should be here because as an entity it makes sense for it to be here.
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