Whether you’re ready or not Google’s GA4 is rolling out this July and UA will be sunsetted.

Jill Quick, an analytics consultant, and trainer for The Coloring In Department, joins us as a special guest host to help us get a better grasp of GA4. 

Join us as Jill sits down with hosts Crystal Carter and Mordy Oberstein to discuss what SEOs need to know about the new GA4. From how the data in GA4 differs from UA to the mindset GA4 demands - you don’t want to miss this one if you plan on continuing to use Google Analytics past July 2023. 

With all the talk of analytics, Crystal, and Mordy will help you explore how much “analytics” are actually useful so that you don’t overwhelm yourself out of the gate.  

Listen in to learn the differences between UA and GA4 and more in episode 30 of the SERP’s Up SEO Podcast. 

Key Segments: 

[00:01:18] What's On This Episode of SERP's Up? 

[00:02:52] Focus Topic of the Week: Get Ready for GA4

[00:04:17] Focus Topic Guest: Jill Quick

[00:34:22] Deep Thoughts - How Much of "Analytics" are Actually Useful?

[00:44:35] Snappy News

[00:49:40] Follow of the Week: Dana DiTomaso

Hosts, Guests, & Featured People:

• Crystal Carter

• Mordy Oberstein 

• Jill Quick

• Dana DiTomaso

Resources:

• Wix SEO Learning Hub

• The Coloring In Department

• What you need to know about GA4

• Resources to learn GA4 from Jill Quick

News: 

• Google releases March 2023 broad core update

• Google announces AI features in Gmail, Docs, and more to rival Microsoft

• Google Search Save Your Favorite Brands Feature