SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking?  On this episode of the SERPs Up SEO Podcast we’re diving into the narrative around “ranking factors”!  Marcus Tober, Senior Vice President of Enterprise Solutions for Semrush, joins the podcast to further discuss ranking factors and SEO. Tune in as Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, to understand the importance, or lack thereof, of ranking factors. Key Segments:  [00:01:19] What's On This Episode of SERP's Up?  [00:03:06] Focus Topic of the Week: Ranking factors [00:16:08] Focus Topic Guest: Marcus Tober [00:30:18] Snappy News [00:33:49] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Marcus Tober: https://twitter.com/marcustober Dr. Marie Haynes: https://twitter.com/Marie_Haynes  Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Semrush: https://www.semrush.com/  News:  Inside CNET’s AI-powered SEO money machine: https://www.theverge.com/2023/1/19/23562966/cnet-ai-written-stories-red-ventures-seo-marketing CNET pauses its controversial AI-generated stories 'for now': https://mashable.com/article/cnet-pauses-ai-bot  Report: Google search will debut chatbot features this year: https://searchengineland.com/google-search-chatbot-features-this-year-391977

Why do SEOs have a disdain for site migrations? Could it be the broken URLs, the redirects, or even a new hosting environment? It could be that or a million other things. The point is that successful site migrations require attention to detail.  We explore the intricacies and considerations of this episode of the SERPs Up SEO Podcast!  Miracle Inameti is an expert in SEO and data strategy to tackle challenging problems by implementing practical and pragmatic solutions. She joins the SERP’s Up team this week to discuss site migrations and the associated considerations. Join Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, to understand the complexity of site migration. Key Segments:  [00:02:07] What's On This Episode of SERP's Up?  [00:03:22] Focus Topic of the Week: Site Migrations [00:16:00] Focus Topic Guest: Miracle Inameti [00:26:55] Snappy News [00:31:16] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Miracle Inameti: https://twitter.com/mira_inam  Chris Green: https://twitter.com/chrisgreenseo  Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  The Fundamentals of Site Migrations: https://www.wix.com/seo/learn/resource/site-migrations-fundamentals  Site Moves & Migrations: https://developers.google.com/search/docs/crawling-indexing/what-is-site-move  News Google search responds to BankRate, more brands using AI to write content: https://searchengineland.com/google-search-on-using-ai-to-write-content-391728  Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost: https://www.seroundtable.com/google-product-reviews-ranking-boost-linking-34725.html

Did you know Google calls its own SERP an ecosystem? That’s right. Today’s SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content. How do you adapt to all these changes, you ask? That’s exactly what we’ll discuss in this episode of the SERPs Up SEO Podcast!  With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP’s Up team this week to discuss SERP changes and their impact on CTRs. Join Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to cope with SERP changes. Key Segments:  [00:02:44] What's On This Episode of SERP's Up?  [00:04:16] Focus Topic of the Week: Adapting to SERP Feature Changes [00:20:04] Focus Topic Guest: Lily Ray [00:24:54] Tool Time: Sistrix [00:28:02] Snappy News [00:32:58] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Lily Ray: https://twitter.com/lilyraynyc Barry Schwartz: https://twitter.com/rustybrick Matt Southern: https://twitter.com/mattgsouthern  Danny Goodwyn: https://twitter.com/MrDannyGoodwin  Loren Baker: https://twitter.com/lorenbaker Roger Montti: https://twitter.com/martinibuster  Brodie Clark: https://twitter.com/brodieseo Glenn Gabe: https://twitter.com/glenngabe  Marie Haynes: https://twitter.com/Marie_Haynes Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  SERP's Up SEO Podcast on SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce What Google Wants From Your Content: https://www.wix.com/seo/learn/resource/what-google-wants-from-your-content Sistrix: https://www.sistrix.com/ News:  Microsoft to add ChatGPT features to Bing Search: https://searchengineland.com/microsoft-to-add-chatgpt-features-to-bing-search-390936 Google's John Mueller Said SEO Skills Needed For 2023 Are Curiosity & Persistence: https://www.seroundtable.com/google-on-seo-skills-for-2023-curiosity-persistence-34671.html

Audits are always fun, right? SEO Audits doubly so! On this episode of the SERP’s Up Podcast, we dive into the different types of SEO audits. Learn how deep you should go with your site audits, how to handle all the information these audits throw your way, and when to ignore half the information. Specializing in technical SEO audits with 10+ years of experience and over 100+ audits, Olga Zarr’s the one to join the SERP’s Up team this week. She breaks down SEO audits in a simple manner so you can do it right the first time and with ultimate efficiency. Join Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to audit your SEO efforts with less friction. Key Segments:  [00:02:16] What's On This Episode of SERP's Up?  [00:03:49] Focus Topic of the Week: SEO Audits [00:14:22] Focus Topic Guest: Olga Zarr [00:19:24] Tool Time: Lumar [00:22:53] Snappy News [00:25:34] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Olga Zarr:: https://twitter.com/olgazarr Dan White: https://twitter.com/danwht  Lumar: https://www.lumar.io/ Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Lumar (Formerly DeepCrawl) on Wix: https://www.wix.com/app-market/deepcrawl  News:  Google Helpful Content Update & Link Spam Update Delayed Rollout Due To Holidays: https://www.seroundtable.com/google-helpful-content-update-link-spam-update-delayed-34643.html

Is eCommerce SEO really a separate discipline? If so, how does it differ from “regular SEO?” Yes, no, maybe? The answer may surprise you. In this episode of the SERP’s Up SEO Podcast Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into all things eCommerce SEO. Over the past few years, Google has gotten better and better at delivering custom SERP features for eCommerce, with new elements being released and tested on a consistent basis. These features alone are differential factors between eCommerce SEO and regular website SEO. Navigating the requirements of these features is a skill on its own.  We’ll dive into some of the latest eCommerce changes to the SERP and what they mean for your SEO strategy and outlook. Kristina Azarenko of MarketingSyrup SEO Academy stops by to explore the importance of internal linking and possible permutations for eCommerce SEO.  This and more as you “check out” the latest episode of the SERP’s Up SEO Podcast! Key Segments:  [00:02:20] What's On This Episode of SERP's Up?  [00:05:05] Focus Topic of the Week: Ecommerce SEO. . . Cha-ching!  [00:15:38] Focus Topic Guest: Kristina Azarenko [00:28:17] Snappy News [00:32:42] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Kristina Azarenko: https://twitter.com/azarchick Luke Carthy: https://twitter.com/MrLukeCarthy Tory Gray of Gray Dot Company: https://thegray.company/team Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Marketing Syrup: https://marketingsyrup.com/ News:  Google Gives Official Names Of Some Search Features With Visual Elements Gallery: https://www.seroundtable.com/google-search-visual-elements-gallery-34568.html  Google December 2022 Link Spam Update Rolling Out Now: https://www.searchenginejournal.com/google-december-2022-link-spam-update/474233/ E-E-A-T and major updates to Google’s quality rater guidelines: https://searchengineland.com/google-search-quality-rater-guidelines-changes-december-2022-390350 

What’s true and what’s not about content duplication and SEO?  Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near duplicate content. In addition, many websites, especially news websites, syndicate their content to other domains. With proper attribution, Google can recognize the syndication and potentially serve up both without relying on a no-index.  Listen in as the duo dispel these content duplication myths and more!  Barry Adams of Polemic Digital stops by to share when to worry and when not to worry about duplicate content from an SEO point of view.  Plus, Wix’s own Rebecca Tomasis shares how she approaches dealing with duplicate content on the Wix Blog! Can you hear that echo, echo, echo on the SERPs Up SEO Podcast? Let’s explore duplicate content and SEO together! Key Segments: [00:02:16] What's On This Episode of SERP's Up? [00:03:06] Focus Topic of the Week: Duplicate Content   [00:14:54] Focus Topic Guest: Barry Adams [00:21:01] Across the Wixverse: Rebecca Tomasses [00:31:10] Snappy News [00:34:17] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Barry Adams: https://twitter.com/badams Rebecca Tomasis: https://www.linkedin.com/in/rebecca-t-8815b692/ Patrick Stox: https://twitter.com/patrickstox Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Demystifying the "duplicate content" penalty: https://developers.google.com/search/blog/2008/09/demystifying-duplicate-content-penalty Polemic Digital: https://www.polemicdigital.com/  SEO for Google News: https://www.seoforgooglenews.com/ Canonicalization and why it matters: https://www.wix.com/seo/learn/resource/canonicalization  Wix Blog: https://www.wix.com/blog  News:  Google’s Desktop Search Results Are Now Continuously Scrollable: https://www.searchenginejournal.com/googles-desktop-search-results-are-now-continuously-scrollable/473217/ Google Launches +Topic Search Bar Refinements After Several Months Of Testing: https://www.seroundtable.com/google-topic-search-bar-refinements-34517.html  Google helpful content system update rolling out now (December 2022 update): https://searchengineland.com/google-helpful-content-system-update-rolling-out-n

SEO shouldn’t be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels.  Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you’ll never know if you don’t communicate with the rest of the marketing team. Your website should be considered the HQ for all digital activities, and its user experience should be consistent no matter the channel a user arrives from. As a result, SEO, social media, PPC, etc., should align with consistent messaging, content, and imagery. Depending on the size of your organization and how many hats you have to wear as a marketer, prioritization can be critical, according to iPullRank’s Garrett Sussman, featured guest on the SERP's Up SEO Podcast. SEO may take six to 12 months to move the revenue needle, while PPC or social may be doing it today. Prioritize based on what’s driving revenue now while making time investments in other tactics for the future. Knowing your audience is crucial when it comes to an omnichannel approach to marketing. A good way to understand who your audience is online is by using tools like SparkToro. With it, you can not only identify your audience but discover where they’re at and what they like. We’ll dive into how you can use the tool to fuel all of your marketing efforts from SEO to social!  Let’s ride the wave of the SERPs Up SEO podcast and explore omnichannel marketing! Key Segments: [00:01:51] What's On This Episode of SERP's Up? [00:02:13] Focus Topic of the Week: Omni-channel Approach to SEO [00:16:05] Focus Topic Guest: Garrett Sussman [00:21:06] Tool Time [00:24:56] Snappy News [00:26:46] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Garrett Sussman: https://twitter.com/garrettsussman iPullRank: https://ipullrank.com Amanda Natividad: https://twitter.com/amandana t  Joy Hawkins: https://twitter.com/JoyanneHawkins Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Blog Distribution Strategies for Growth: https://www.wix.com/seo/learn/resource/webinar-content-distribution More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents Sparktoro: https://sparktoro.com  What Kind of Content Appears in Google Discover [Case Study]: https://www.semrush.com/blog/google-discover-result-study  News:  Google Improved The Search Console Discover Performance Report: https://www.seroundtable.com/google-search-console-discover-performance-reports-improved-34504.html  Does the Length of a Google Review Matter?: https://www.sterlingsky.ca/length-google-review-matter/ 

People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO. When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search.  Get actionable advice from Claire Carlile of BrightLocal to encourage user-generated reviews and learn what marketers and business owners can and should be doing with them. It’s time to generate some understanding around user-generated reviews today on the SERP’s Up SEO Podcast! Key Segments: [00:02:02] What's On This Episode of SERP's Up? [00:03:08] Focus Topic of the Week: Local SEO and Reviews [00:13:49] Focus Topic Guest: Claire Carlile [00:20:06} Deep Thoughts [00:28:09] Snappy News [00:30:33] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Claire Carlile: https://twitter.com/clairecarlile BrightLocal: https://www.brightlocal.com/home-a/  Rebecca Berbel: https://twitter.com/RebBerbel OnCrawl: https://www.oncrawl.com/ Darren Shaw: https://twitter.com/DarrenShaw_ WhiteSpark: https://whitespark.ca/ Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn How Much Does Review Recency Impact Google Local Pack Rankings [Case Study]: https://www.sterlingsky.ca/google-review-recency-ranking/ How Google reviews can transform your business: https://www.wix.com/seo/learn/resource/why-google-reviews-are-important-local-business More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents News:  Google Documents Search Ranking Updates As Systems; Labels Live Or Archived Notable Algorithms: https://www.seroundtable.com/google-update-systems-ranking-noted-34451.html A guide to Google Search ranking systems: https://developers.google.com/search/docs/appearance/ranking-systems-guide

Whether they be clients, C-level executives or marketing managers, there’s a slew of both external and internal stakeholders who rely on your SEO information. Good SEO reporting puts them in the game with you. It’s what gets buy-in and what proves the value of your work. After all, it's a lot easier to get a designer, developer, or another stakeholder to align with your SEO recommendations if they know that organic search drives revenue for the business. Reporting can be labor-intensive and cumbersome if you don’t know what to report on, to whom to report, and which datasets are most important to focus on. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the critical nature of SEO reporting in today’s modern marketing and SEO departments. Joe Hall, SEO Consultant & Principal Analyst at Hall Analysis, shares his 3-pillared framework for choosing which SEO KPIs to report on: communication KPIs, strategic KPIs, and business KPIs. He explains that reporting should educate, inform, and align with key business objectives. We’re talking all things SEO reporting today on the SERP’s Up SEO Podcast! Key Segments: [00:02:22] What's On This Episode of SERP's Up? [00:03:14] Focus Topic of the Week: SEO Reporting [00:17:25] Focus Topic Guest: Joe Hall [00:22:45} Front the Top of the SERP [00:29:52] Snappy News [00:32:403] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Joe Hall: https://twitter.com/joehall  Christina Levasseur: https://twitter.com/cbrodzky  Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Hall Analysis: https://hallanalysis.com/  SEO Reporting Dashboard Templates: https://www.mediasesh.com/tools/  News:  Google’s New Local Search Features Are Finally Here: https://www.searchenginejournal.com/googles-new-local-search-features-are-finally-here/471663

Do you have the need, the need for speed?! Today we're talking about performance (also known as How Fast is this Website?) and what it means for your rankings on Google. So, how big of a deal is performance for SEO, anyway?  Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, do a deep dive discussing the importance of Core Web Vitals and site performance metrics in SEO today.  There’s a lot of conflicting information about the role of performance in SEO. How do you reconcile Google’s own statements about “site speed” along with data from the industry’s tool providers on the impact of Core Web Vitals? Listen in as we parse it all for you so that you have a truer understanding of the role of Core Web Vitals in rankings and beyond.  Annie Sullivan, Senior Staff Software Engineer at Google, shares the main steps towards improving Core Web Vitals: measure, analyze, optimize and repeat. Hear Annie’s take on identifying bottlenecks that could be impacting the website's performance.  Catch up with Alon Kochba, Head of Web Performance at Wix, who discusses how the team helped improve performance across the entire Wix platform. It’s the everything speed and performance episode of the SERP’s Up SEO Podcast! Key Segments: [00:02:40] What's On This Episode of SERP's Up? [00:05:30] Focus Topic of the Week: Performance / Core Web Vitals [00:16:13] Focus Topic Guest: Annie Sullivan [00:21:47] Inside the WixVerse [00:34:54] Snappy News [00:38:20] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Annie Sullivan: https://twitter.com/anniesullie Alon Kochba: https://twitter.com/alonkochba Dan Shappir: https://twitter.com/DanShappir Jamie Indigo: https://twitter.com/Jammer_Volts Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Advanced Core Web Vitals: A Technical SEO Guide: https://www.searchenginejournal.com/technical-seo-core-web-vitals-guide/402501/ Wix Performance: https://www.wix.com/performance  News: More From Google On AI Content - It's About If The Content Is Helpful: https://www.seroundtable.com/more-from-google-on-ai-content-34372.html