SERP's Up SEO Podcast

Are you an SEO with clients? Want to reduce churn and improve retention? On this episode of the SERP’s Up SEO podcast hosts Crystal Carter and Mordy Oberstein share how you can do both successfully. Join them and their guests as they talk about building trust through communication, the importance of listening, having patience, using candor, and being open and honest with clients. Guest Lucy Dodds, a Senior SEO Strategist at Evolved, discusses how to leverage a content hub on your website to improve client and pre-client communication. Now let’s jump into how to retain your SEO clients on this episode of the SERP’s Up SEO podcast.  Key Segments:  [00:02:50] What's On This Episode of SERP's Up?  [00:03:38] Focus Topic of the Week: How to Keep Your SEO Clients [00:20:00] Focus Topic Guest: Lucy Dodds [00:24:27] Across the Wixverse [00:36:07] Snappy News [00:37:13] Follow of the Week: Simon Schnieders Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Lucy Dodds Clay Kemp Sean Del Galdo  Simon Schnieders  Resources: Wix SEO Learning Hub SEO Reporting for SMBs Evolved Search Blue Array Pubcon News:  Bing Webmaster Tools to gain Bing Chat and index coverage reporting Microsoft Bing Chat launches quality improvements Google Has Its Own Way To Send Traffic To Publishers Through Bard/Chat Brave Search launches an AI-powered summarization feature

Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary.  How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized? Hosts Crystal Carter and Mordy Oberstein share how you can be successful in showcasing the value of your SEO work to the c-suite.  Guest, Craig Dunham, CEO at Lumar, offers his take on an SEOs interacting with the C-suite and board and why it’s best not to go too far in the data weeds.  It’s time to talk SEO and the C-suite on this episode of the SERP’s Up SEO podcast.  Key Segments:  [00:02:07] What's On This Episode of SERP's Up?  [00:02:53] Focus Topic of the Week: Does SEO Belong in the Boardroom? [00:18:03] Focus Topic Guest: Craig Dunham [00:23:54] Going, Going,... Google! [00:31:18] Snappy News [00:34:37] Follow of the Week: Michelle Robbins Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Craig Dunham Michelle Robbins Resources: Wix SEO Learning Hub Lumar  Enterprise SEO Tips  News:  Google Unwraps February 2023 Product Reviews Update With Language Support Building the New Bing LinkedIn Introduces SEO Tools For Articles

Should SEOs target “head terms” (aka short tail keywords) or focus more on longtail keyword phrases? Is there actual value in head terms? If so, when and how should you implement short tail keywords into your SEO strategy? Join hosts Crystal Carter and Mordy Oberstein as they dive into head terms and SEO strategy.  Daniel Cheung also joins the show to share his passion for search-related insights by exploring the potential value of head terms and their poor conversion performance. It’s everything about short tail keywords on this episode of the SERP’s Up SEO podcast.  Key Segments:  [00:02:15] What's On This Episode of SERP's Up?  [00:03:43] Focus Topic of the Week: Head Terms [00:15:18] Focus Topic Guest: Daniel K. Cheung [00:21:34] So Many Search Engines [00:26:36] Snappy News [00:31:22] Follow of the Week: Suganthan Mohanadasan Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb  Mordy Oberstein: https://twitter.com/MordyOberstein  Daniel K. Cheung: https://twitter.com/danielkcheung  Dr. Pete Meyers: https://twitter.com/dr_pete  Suganthan Mohanadasan: https://twitter.com/Suganthanmn  Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn  Daniel K Cheung SEO Consulting: https://www.danielkcheung.com.au/  Featured Snippets Drop to Historic Lows: https://moz.com/blog/featured-snippets-drop-to-historic-lows  Keyword Insights: https://www.keywordinsights.ai/  News  Google: Don't use 403s or 404s for rate limiting https://developers.google.com/search/blog/2023/02/dont-404-my-yum#back-to-basics:-4xx-errors-are-for-client-errors Google: Link best practices for Google https://developers.google.com/search/docs/crawling-indexing/links-crawlable  Google: Deprecating the legacy Google My Business Insights API on February 20, 2023 https://www.seroundtable.com/google-my-business-api-sunset-34910.html Microsoft Bing's New AI Features Are Really Impressive & Thought Out https://www.seroundtable.com/new-bing-ai-34874.html

Should PPC landing pages be indexed for organic search? Should organic search have separate landing pages from PPC? Hosts Crystal Carter and Mordy Oberstein explore how to create landing pages that work for Google Search.  With landing pages being a powerful tool for PPC Anu Adebola, founder of PPC Live UK and is the Paid Search AD at Marin Software, shares her thoughts on landing pages for paid search. It’s all things SEO and landing pages with this episode of the SERPs Up SEO Podcast! Key Segments:  [00:02:51] What's On This Episode of SERP's Up?  [00:04:41] Focus Topic of the Week: Landing Pages for PPC [00:15:38] Focus Topic Guest: Anu Adegbola [00:19:25] From the Top of the SERP: Organic Landing Pages [00:26:56] Snappy News [00:30:51] Follow of the Week: Amanda Jordan Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Anu Adegbola: https://twitter.com/TheMarketingAnu  Amanda Jordan: https://twitter.com/amandatjordan  Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn PPC Live UK: https://www.ppcliveuk.com/  How to optimize local landing pages: https://www.wix.com/seo/learn/resource/how-to-create-local-landing-pages-for-seo  From the Top of the SERP: Mobile Covid home test – https://www.dispatchhealth.com/covid-19/  News:  New with Google multisearch, Google Maps, and more previews of Bard: https://searchengineland.com/new-with-google-multisearch-google-maps-and-more-392861 Google Search's guidance about AI-generated content: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content Microsoft Announces ChatGPT Capabilities Coming To Bing: https://www.searchenginejournal.com/microsoft-announces-chatgpt-capabilities-coming-to-bing/478803/ Ads In The New Bing Chat Interface: https://www.seroundtable.com/microsoft-ads-new-bing-chat-interface-34882.html

There’s a lot of SEO tools out there and navigating which ones to invest in can be a challenge. Hosts Crystal Carter and Mordy Oberstein set sail into the SEOtool universe, with must-follow tips on what to consider when choosing the best SEO tool for your needs.  The SERP’s Up SEO Podcast welcomes Ahrefs’ own Patrick Stox to give his expert insights on SEO tools. Nati Elimelech, Wix’s Head of SEO, also joins to chat about a less-discussed but highly relevant topic–SEO implementation tools and the nuances in building them. Listen in as we help you put the right SEO tools in your toolbelt! Key Segments:  [00:01:31] What's On This Episode of SERP's Up?  [00:03:49] Focus Topic of the Week: SEO tools [00:19:48] Focus Topic Guest: Patrick Stox [00:23:51] Across the WixVerse: Nati Elimelech [00:43:59] Snappy News [00:46:25] Follow of the Week: Chris Johnson Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb  Mordy Oberstein: https://twitter.com/MordyOberstein Patrick Stox: https://twitter.com/patrickstox  Nati Elimelech: https://twitter.com/Netanel  Chris Johnson: https://twitter.com/defaced  Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn AHREFS: https://ahrefs.com/  Wix SEO Tools: https://www.wix.com/seo/learn/explore/categories/seo-tools  AlsoAsked: https://alsoasked.com/ News:  Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”: https://searchengineland.com/sundar-pichai-confirms-google-is-working-on-ai-search-feature-users-can-engage-directly-with-392628  Microsoft Bing’s ChatGPT interface spotted in the wild: https://searchengineland.com/microsoft-bings-chatgpt-interface-spotted-in-the-wild-392646

Are search engines as relevant today as they once were? People’s expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade? Wix’s own Crystal Carter and Mordy Oberstein dive into how search needs have evolved and how traditional search engines may need to adapt in order to stay relevant.  Janet Machuka takes our guest slot this week to talk about how social media and search engines can work hand-in-hand for organic success.  It’s episode 23 of the SERP’s Up SEO Podcast, all about the relevancy of search engines in a social media-centered world.  Key Segments:  [00:01:47] What's On This Episode of SERP's Up?  [00:03:17] Focus Topic of the Week: Search Engines [00:18:18] Focus Topic Guest: Janet Machuka [00:22:37] So Many Search Engines [00:29:26] Snappy News [00:32:36] Follow of the Week: Lidia Infante Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Janet Machucuke: https://twitter.com/janetmachuka_ Lidia Infante: https://twitter.com/LidiaInfanteM  Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Understanding Google SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce  News:  Yandex ‘leak’ reveals 1,922 search ranking factors: https://searchengineland.com/yandex-search-ranking-factors-leak-392323  Alex Buraks Twitter Thread on Yandex Ranking Factors: https://twitter.com/alex_buraks/status/1618988134850785280 https://searchengineland.com/google-search-chatbot-features-this-year-391977

SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking?  On this episode of the SERPs Up SEO Podcast we’re diving into the narrative around “ranking factors”!  Marcus Tober, Senior Vice President of Enterprise Solutions for Semrush, joins the podcast to further discuss ranking factors and SEO. Tune in as Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, to understand the importance, or lack thereof, of ranking factors. Key Segments:  [00:01:19] What's On This Episode of SERP's Up?  [00:03:06] Focus Topic of the Week: Ranking factors [00:16:08] Focus Topic Guest: Marcus Tober [00:30:18] Snappy News [00:33:49] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Marcus Tober: https://twitter.com/marcustober Dr. Marie Haynes: https://twitter.com/Marie_Haynes  Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Semrush: https://www.semrush.com/  News:  Inside CNET’s AI-powered SEO money machine: https://www.theverge.com/2023/1/19/23562966/cnet-ai-written-stories-red-ventures-seo-marketing CNET pauses its controversial AI-generated stories 'for now': https://mashable.com/article/cnet-pauses-ai-bot  Report: Google search will debut chatbot features this year: https://searchengineland.com/google-search-chatbot-features-this-year-391977

Why do SEOs have a disdain for site migrations? Could it be the broken URLs, the redirects, or even a new hosting environment? It could be that or a million other things. The point is that successful site migrations require attention to detail.  We explore the intricacies and considerations of this episode of the SERPs Up SEO Podcast!  Miracle Inameti is an expert in SEO and data strategy to tackle challenging problems by implementing practical and pragmatic solutions. She joins the SERP’s Up team this week to discuss site migrations and the associated considerations. Join Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, to understand the complexity of site migration. Key Segments:  [00:02:07] What's On This Episode of SERP's Up?  [00:03:22] Focus Topic of the Week: Site Migrations [00:16:00] Focus Topic Guest: Miracle Inameti [00:26:55] Snappy News [00:31:16] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Miracle Inameti: https://twitter.com/mira_inam  Chris Green: https://twitter.com/chrisgreenseo  Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  The Fundamentals of Site Migrations: https://www.wix.com/seo/learn/resource/site-migrations-fundamentals  Site Moves & Migrations: https://developers.google.com/search/docs/crawling-indexing/what-is-site-move  News Google search responds to BankRate, more brands using AI to write content: https://searchengineland.com/google-search-on-using-ai-to-write-content-391728  Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost: https://www.seroundtable.com/google-product-reviews-ranking-boost-linking-34725.html

Did you know Google calls its own SERP an ecosystem? That’s right. Today’s SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content. How do you adapt to all these changes, you ask? That’s exactly what we’ll discuss in this episode of the SERPs Up SEO Podcast!  With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP’s Up team this week to discuss SERP changes and their impact on CTRs. Join Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to cope with SERP changes. Key Segments:  [00:02:44] What's On This Episode of SERP's Up?  [00:04:16] Focus Topic of the Week: Adapting to SERP Feature Changes [00:20:04] Focus Topic Guest: Lily Ray [00:24:54] Tool Time: Sistrix [00:28:02] Snappy News [00:32:58] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Lily Ray: https://twitter.com/lilyraynyc Barry Schwartz: https://twitter.com/rustybrick Matt Southern: https://twitter.com/mattgsouthern  Danny Goodwyn: https://twitter.com/MrDannyGoodwin  Loren Baker: https://twitter.com/lorenbaker Roger Montti: https://twitter.com/martinibuster  Brodie Clark: https://twitter.com/brodieseo Glenn Gabe: https://twitter.com/glenngabe  Marie Haynes: https://twitter.com/Marie_Haynes Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  SERP's Up SEO Podcast on SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce What Google Wants From Your Content: https://www.wix.com/seo/learn/resource/what-google-wants-from-your-content Sistrix: https://www.sistrix.com/ News:  Microsoft to add ChatGPT features to Bing Search: https://searchengineland.com/microsoft-to-add-chatgpt-features-to-bing-search-390936 Google's John Mueller Said SEO Skills Needed For 2023 Are Curiosity & Persistence: https://www.seroundtable.com/google-on-seo-skills-for-2023-curiosity-persistence-34671.html

Audits are always fun, right? SEO Audits doubly so! On this episode of the SERP’s Up Podcast, we dive into the different types of SEO audits. Learn how deep you should go with your site audits, how to handle all the information these audits throw your way, and when to ignore half the information. Specializing in technical SEO audits with 10+ years of experience and over 100+ audits, Olga Zarr’s the one to join the SERP’s Up team this week. She breaks down SEO audits in a simple manner so you can do it right the first time and with ultimate efficiency. Join Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to audit your SEO efforts with less friction. Key Segments:  [00:02:16] What's On This Episode of SERP's Up?  [00:03:49] Focus Topic of the Week: SEO Audits [00:14:22] Focus Topic Guest: Olga Zarr [00:19:24] Tool Time: Lumar [00:22:53] Snappy News [00:25:34] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Olga Zarr:: https://twitter.com/olgazarr Dan White: https://twitter.com/danwht  Lumar: https://www.lumar.io/ Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Lumar (Formerly DeepCrawl) on Wix: https://www.wix.com/app-market/deepcrawl  News:  Google Helpful Content Update & Link Spam Update Delayed Rollout Due To Holidays: https://www.seroundtable.com/google-helpful-content-update-link-spam-update-delayed-34643.html