SERP’s Up | How big of a headache are site migrations?

Why do SEOs have a disdain for site migrations? Could it be the broken URLs, the redirects, or even a new hosting environment? It could be that or a million other things. The point is that successful site migrations require attention to detail. 

We explore the intricacies and considerations of this episode of the SERPs Up SEO Podcast! 

Miracle Inameti is an expert in SEO and data strategy to tackle challenging problems by implementing practical and pragmatic solutions. She joins the SERP’s Up team this week to discuss site migrations and the associated considerations. Join Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, to understand the complexity of site migration.

Key Segments: 

[00:02:07] What's On This Episode of SERP's Up? 

[00:03:22] Focus Topic of the Week: Site Migrations

[00:16:00] Focus Topic Guest: Miracle Inameti

[00:26:55] Snappy News

[00:31:16] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein 

Miracle Inameti: https://twitter.com/mira_inam 

Chris Green: https://twitter.com/chrisgreenseo 

Resources: 

Wix SEO Learning Hub: https://www.wix.com/seo/learn 

The Fundamentals of Site Migrations: https://www.wix.com/seo/learn/resource/site-migrations-fundamentals 

Site Moves & Migrations: https://developers.google.com/search/docs/crawling-indexing/what-is-site-move 

News

Google search responds to BankRate, more brands using AI to write content: https://searchengineland.com/google-search-on-using-ai-to-write-content-391728 

Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost: https://www.seroundtable.com/google-product-reviews-ranking-boost-linking-34725.html