Did you know Google calls its own SERP an ecosystem? That’s right. Today’s SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content.

How do you adapt to all these changes, you ask? That’s exactly what we’ll discuss in this episode of the SERPs Up SEO Podcast! 

With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP’s Up team this week to discuss SERP changes and their impact on CTRs. Join Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to cope with SERP changes.

Key Segments: 

[00:02:44] What's On This Episode of SERP's Up? 

[00:04:16] Focus Topic of the Week: Adapting to SERP Feature Changes

[00:20:04] Focus Topic Guest: Lily Ray

[00:24:54] Tool Time: Sistrix

[00:28:02] Snappy News

[00:32:58] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein 

Lily Ray: https://twitter.com/lilyraynyc

Barry Schwartz: https://twitter.com/rustybrick

Matt Southern: https://twitter.com/mattgsouthern 

Danny Goodwyn: https://twitter.com/MrDannyGoodwin 

Loren Baker: https://twitter.com/lorenbaker

Roger Montti: https://twitter.com/martinibuster 

Brodie Clark: https://twitter.com/brodieseo

Glenn Gabe: https://twitter.com/glenngabe 

Marie Haynes: https://twitter.com/Marie_Haynes

Resources: 

Wix SEO Learning Hub: https://www.wix.com/seo/learn 

SERP's Up SEO Podcast on SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce

What Google Wants From Your Content: https://www.wix.com/seo/learn/resource/what-google-wants-from-your-content

Sistrix: https://www.sistrix.com/

News: 

Microsoft to add ChatGPT features to Bing Search: https://searchengineland.com/microsoft-to-add-chatgpt-features-to-bing-search-390936

Google's John Mueller Said SEO Skills Needed For 2023 Are Curiosity & Persistence: https://www.seroundtable.com/google-on-seo-skills-for-2023-curiosity-persistence-34671.html