SERP's Up SEO Podcast SERP’s Up | CTR from the SERP: The future of traffic
Will sites still earn traffic from Google Search when SGE goes fully live?
What does the future of traffic and CTR look like in the wake of Generative Experience and AI fueled search results pages? How will AI and SGE impact affiliate traffic? What kind of fallout is expected when AI can answer more and more queries without the user needing to click-through?
Hosts of SERPs Up, Mordy Oberstein and Crystal Carter, discuss the evolution of the SERP over time, the concept of zero click searches of the past, and how that model may change with AI providing more and more search results to users.
Mike King of iPullRank chimes in with a look at the impact of SGE and AI on affiliate traffic, and how it may change how marketers may be looking to change their business model going forward.
Mordy and Crystal invite Wix CRO Manager Amanda Wiener about increasing your bottom line with web traffic through meeting user intent right away, as well as competitor research.
[00:02:36] What's On This Episode of SERP's Up?
[00:05:09] Focus Topic of the Week: The Future of Click Thru Rates
[00:28:24] Focus Topic Guest: Mike King - Impact of AI on Affiliates
[00:32:17] Across the Wixverse: Amanda Wiener - Web Traffic Increasing your Bottom Line
[00:47:06] Snappy News
[00:50:59] Follow of the Week - Jeannie Hill
Hosts, Guests, & Featured People:
Resources:
News:
Universal Analytics is officially replaced by Google Analytics 4
Bing Gains AI Shopping Features For Price Match, Buying Guides & Review Summaries
Google To Shutter Buy On Google Program In US