Is programmatic SEO a good option for your site? The benefit can be huge but what about content quality and accuracy? Are you looking to create content at scale dynamically? Should you be? If so, when and how do you provide unique value along the way?

Wix’s Crystal Carter and programmatic SEO curmudgeon Mordy Oberstein give their take on the benefits and pitfalls of programmatic SEO. 

Paul Andre De Vera gives his tips on keeping things personal when working programmatically so that you can still speak to your audience naturally. 

Don’t change the program… Dive into this episode of the SERP’s Up SEO Podcast all about programmatic SEO!

Key Segments

[00:01:48] What's On This Episode of SERP's Up?

[00:04:07] Focus Topic of the Week: Programmatic SEO

[00:17:11] Focus Topic Guest: Paul Andre De Vera

[00:21:58] Tool Time

[00:28:35] Snappy News

[00:30:54] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Paul Andre De Vera

Colt Sliva

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Programmatic content expansion

The SEO Video Show

Wix Velo

News:

Neeva, The Ad-Free Search Engine, Announces Closure 

Google Helpful Content Update Can Demote & Now Promote Content: