SERP's Up SEO Podcast

SERP’s Up | How to train your SEO team

Oct 25, 2023

Learn the art of training an SEO team and fostering team growth from within. Discover effective strategies, tactics, and challenges in building a strong SEO training course. Explore the importance of ongoing training, monitoring client trust, and creating valuable educational materials. Gain insights into SEO learning, personal branding, and updates by Google. Join the discussion on the value of online and tech education and the dynamic nature of the learning process.

49:23

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Quick takeaways

Effective training is key to fostering overall team growth in SEO.

The October 2023 spam and core updates from Google may impact website rankings.

Webmasters can control whether Google links to paywalled content through robots.txt directives.

Deep dives

Google completes rollout of October 2023 spam update

Google has completed the rollout of the October 2023 spam update, which may have affected sites engaged in spamming practices. If you've been practicing legitimate SEO, this update should not have impacted you.

Introduction

2min

Training Your SEO Team: Responsibilities, Challenges, and Insights

4min

Training and Team Learning

16min

Training Strategies and Identifying Issues in an SEO Team

6min

Working Together and Creating Educational Materials

11min

SEO Learning and Personal Branding

9min

How do you get and keep your SEO team up to speed? Where do you even start when training an SEO team? What tactics should you follow when building a strong SEO training program?

Take your team to the next level as Sterling Sky’s Colan Nielsen joins Wix’s Crystal Carter and Mordy Oberstein to share proven strategies for training SEO teams.

Formalize your training programs as Wix’s own Henry Collie joins us to discuss his expertise in implementing successful courses to further strengthen your SEO team and beyond.

“Go team!”, as this episode of the SERP’s Up SEO Podcast helps you take your SEO team to new heights.

Key Segments:

[00:02:34] What's On This Episode of SERP's Up?

[00:03:45] Focus Topic of the Week: Training an SEO Team

[00:04:55] Focus Topic Guest: Colan Nielsen

[00:27:21] Across the Wixverse

[00:41:53] Snappy News

[00:46:38] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Colan Nielsen