SERP's Up SEO Podcast

SERP’s Up | ‘Tis the season for SEO

Dec 13, 2023

Learn about the impact of seasonality on SEO and how to tailor website content to target audiences. Discover the importance of adapting brand messaging during the holiday season and get creative campaign ideas from a digital PR agency.

39:15

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Quick takeaways

Seasonality affects organic traffic and businesses need to align SEO strategies with specific seasonal trends.

During the holiday season, businesses should adjust their brand messaging and positioning to resonate with their target audience.

Deep dives

Understanding Seasonality in Organic Traffic

Seasonality refers to the regular increases or decreases in organic traffic based on annual or occasional events. Businesses need to understand their traffic trends and adjust their strategies accordingly. For example, a seasonal business like an amusement park will experience a quiet period in the winter and a peak in the summer. It's important to align SEO activities, reporting, and content updates with the specific seasonality of the business.

Introduction

2min

Understanding the Impact of Seasonality on SEO

20min

Tailoring Website Content to the Target Audience

3min

Adapting Brand Messaging for the Holiday Season

6min

Gemini, Local Rankings, and Reviews Update

5min

Creative Campaigns and Seasonal Ideas

3min

What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning?

The holidays are upon us, so it’s time for you to start thinking about the nuances associated with seasonal shifts in SEO. Joining Wix’s Mordy Oberstein and Crystal Carter is the Chief Growth Officer of Sharma Brands, Ari Murray, to weigh in on how you can get creative with holiday season campaigns.

Familiarize yourself with seasonality and cadence to understand how they affect your organic traffic. Unwrap insights beyond SEO, and learn how to position your brand in conformance to a purchase-heavy user mindset during the holidays.

You can leave your stresses behind during the holiday season, but you cannot escape seasonality. ‘Tis the season to rank highly, as we are dashing through the holiday SERP this week on the SERP’s Up SEO Podcast!

Key Segments

[00:00:00] What's On This Episode of SERP's Up?

[00:00:00] Focus Topic of the Week: SEO for the Holiday Season

[00:00:00] Focus Topic Guest: Ari Murray

[00:00:00] Deep Thought

[00:00:00] Snappy News

[00:00:00] Follow of the Week

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