Tailoring Website Content to the Target Audience

What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? 

The holidays are upon us, so it’s time for you to start thinking about the nuances associated with seasonal shifts in SEO. Joining Wix’s Mordy Oberstein and Crystal Carter is the Chief Growth Officer of Sharma Brands, Ari Murray, to weigh in on how you can get creative with holiday season campaigns. 

Familiarize yourself with seasonality and cadence to understand how they affect your organic traffic. Unwrap insights beyond SEO, and learn how to position your brand in conformance to a purchase-heavy user mindset during the holidays.

You can leave your stresses behind during the holiday season, but you cannot escape seasonality. ‘Tis the season to rank highly, as we are dashing through the holiday SERP this week on the SERP’s Up SEO Podcast!

Key Segments

[00:00:00] What's On This Episode of SERP's Up?

[00:00:00] Focus Topic of the Week: SEO for the Holiday Season

[00:00:00] Focus Topic Guest: Ari Murray

[00:00:00] Deep Thought

[00:00:00] Snappy News

[00:00:00] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Ari Murray

Carrie Rose

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Go-To-Millions Newsletter

Sharma Brands

Rise at seven

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