SERP's Up SEO Podcast

SERP’s Up | Does Google use user behavior metrics for ranking?

Jan 24, 2024

This podcast dives into Google's use of user behavior metrics for ranking, discussing the impact on SEO, DOJ antitrust trial insights, and the truth about ranking metrics. The episode features guest Shelley Walsh, fun with People Also Ask, Snappy News, and a follow of the week. Topics also include Google's 'Circle to Search' feature, weekend ranking fluctuations, content quality in search results, listener interaction, and casual chats about Star Trek.

49:18

Creator website

Episode guests

Shelley Walsh

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Google utilizes behavior metrics for ranking, but to what extent remains uncertain.

The DOJ's antitrust trial against Google sheds light on ranking metrics and user behavior impact.

Podcast emphasizes the importance of adapting to evolving content standards in SEO strategies.

Deep dives

SEO Podcasting Highlights and Introductions

The podcast episode introduces the world to the latest SEO insights, featuring Gordy Oberstein and Crystal Carter from Wixen. Amidst the playful banter and engaging introductions, listeners are invited to explore the latest SEO trends and updates.

User Behavior Impact on Search Engine Ranking

01:21

Content Quality for Improved Ranking

01:21

Maximizing User Interaction Signals for Search Engine Result Page Success

01:24

Introduction

4min

Decoding Google's Usage of User Behavior Metrics for Ranking

30min

Google's New Search Gesture & Weekend Fluctuations in Rankings

4min

Analysis of Google Search Quality and Content Issues

5min

Interaction with a Listener Named Barry and Social Media Banter

2min

Casual Chat, Google Updates, Star Trek, and Next Episode Preview

3min

What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings?

Google has always used behavior metrics, but to what degree?

This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO’s.

SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust lawsuit against Google, revealing the truth about ranking metrics.

The verdict is in this week as we pass judgment on Google's ranking guidelines here on the SERP’s Up SEO Podcast!

Key Segments

[00:02:36] What's On This Episode of SERP's Up?

[00:03:42] Focus Topic of the Week: Does Google use behavior metrics for ranking?

[00:20:47] Focus Topic Guest: Shehley Walsh

[00:28:14] Fun with People Also Ask

[00:34:35] Snappy News

[00:45:52] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Shelley Walsh