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30min chapter
SERP’s Up | Does Google use user behavior metrics for ranking?
SERP's Up SEO Podcast
Decoding Google's Usage of User Behavior Metrics for Ranking
The chapter delves into Google's utilization of user behavior metrics to rank content, exploring the impact of clicks, time on page, and pogo sticking on rankings. It contrasts Google's official stance with claims from SEOs and Bing, discussing the evolution of user data collection, mobile user influence, and the potential role of machine learning in leveraging user behavior for ranking.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode