SERP's Up SEO Podcast

SERP’s Up | The ins & outs of starting SEO from scratch

Mar 6, 2024

Learn how to build an SEO strategy from scratch with SEO growth specialist Gaetano DiNardi. Discover effective brand messaging techniques with messaging strategist Diane Wiredu. Get insights on Google ranking updates and structured data carousels. Dive into strategies for SEO success through diverse partnerships and creating brand messaging that resonates.

52:57

Creator website

Episode guests

Diane Wiredu

Gaetano DiNardi

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Building an SEO strategy from scratch requires hands-on experience and utilizing actual case references for effective implementation.

Articulating brand messaging that resonates with the audience is crucial for successful SEO strategies and overall marketing success.

Deep dives

Google Tests Popular Opinions Search Carousel

Google tests a popular opinions search carousel, displaying review articles on specific products, aiming to include topically specific websites and offer more variety in search results.

Introduction

5min

Nostalgic Banter about AM New York Sports Talk Radio

2min

Building an SEO Program for Identity Theft Protection Company

8min

Strategies for SEO Success and Brand Building Through Diverse Partnerships

5min

Creating Effective Brand Messaging

29min

Insights on Local Business Markup, Follow of the Week, Brand Communication, and Humorous Shed story

5min

How do you build an SEO strategy from scratch? How should SEO differ for specific business models?

Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch.

Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively.

Gather your finest ingredients, as this week we’re giving you the recipe to make SEO from scratch right here on the SERP’s Up SEO Podcast!

Key Segments

[00:02:13] What's On This Episode of SERP's Up?

[00:04:11] Focus Topic of the Week: SEO From Scratch

[00:04:39] Focus Topic Guest: Gaetano DiNardi

[00:29:55] The Great Beyond w/ Diane Wiredu

[00:43:03] Snappy News

[00:48:24] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Gaetano DiNardi