Diane Wiredu

Diane Wiredu, founder of Lion Words and a messaging strategist, illuminates the world of B2B communication. She explains why most B2B messaging falls flat and how to create a compelling messaging strategy that resonates. Diane emphasizes the importance of distinguishing between positioning and messaging, the value of customer research, and how to structure homepage content for maximum impact. With insights on crafting clear value propositions and the role of storytelling, she equips listeners with actionable strategies to enhance their messaging effectiveness.

Learn how to build an SEO strategy from scratch with SEO growth specialist Gaetano DiNardi. Discover effective brand messaging techniques with messaging strategist Diane Wiredu. Get insights on Google ranking updates and structured data carousels. Dive into strategies for SEO success through diverse partnerships and creating brand messaging that resonates.

Diane Wiredu, a messaging strategist and founder of Lion Words, teams up with Lee Reshef, Fiverr's Head of Product Marketing, to dissect high-converting B2B homepages. They tackle common pitfalls that decrease conversions and emphasize the significance of clarity and effective messaging. Learn what elements belong above the fold, how to cater to diverse buyer personas without overwhelming, and the essential role of A/B testing. Their insightful critiques of real homepages offer actionable strategies that can dramatically improve your website's performance.