Learn how to build an SEO strategy from scratch with SEO growth specialist Gaetano DiNardi. Discover effective brand messaging techniques with messaging strategist Diane Wiredu. Get insights on Google ranking updates and structured data carousels. Dive into strategies for SEO success through diverse partnerships and creating brand messaging that resonates.

Diane Wiredu, a messaging strategist and founder of Lion Words, teams up with Lee Reshef, Fiverr's Head of Product Marketing, to dissect high-converting B2B homepages. They tackle common pitfalls that decrease conversions and emphasize the significance of clarity and effective messaging. Learn what elements belong above the fold, how to cater to diverse buyer personas without overwhelming, and the essential role of A/B testing. Their insightful critiques of real homepages offer actionable strategies that can dramatically improve your website's performance.

Messaging expert Diane Wiredu and bestselling author April Dunford discuss the importance of the first-call pitch, tightening up positioning, and maximizing the sales pipeline in this session of the Marketing Meetup Podcast.