Diane Wiredu
Founder of Lion Words and messaging consultant for B2B tech; specializes in positioning, messaging strategy, and translating complex product stories into clear, buyer-focused language.
Top 5 podcasts with Diane Wiredu
Ranked by the Snipd community
17 snips
Mar 10, 2025 • 50min
What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words
Diane Wiredu, founder of Lion Words and a messaging strategist, illuminates the world of B2B communication. She explains why most B2B messaging falls flat and how to create a compelling messaging strategy that resonates. Diane emphasizes the importance of distinguishing between positioning and messaging, the value of customer research, and how to structure homepage content for maximum impact. With insights on crafting clear value propositions and the role of storytelling, she equips listeners with actionable strategies to enhance their messaging effectiveness.
15 snips
Nov 3, 2025 • 51min
What Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words)
Diane Wiredu, Founder of Lion Words and a B2B messaging expert, dives into the challenges of unclear messaging in tech. She tackles the 'meaning gap' that leaves most B2B copy feeling bland and shares her insights on achieving message-market fit. Diane emphasizes the importance of balancing clarity and emotion, offers strategies for simplifying complex products, and explains how to align teams around clear messaging. With engaging examples, she urges marketers to focus on what really resonates with buyers.
13 snips
Feb 17, 2025 • 58min
Strategies for Building a High-Converting B2B Homepage
Diane Wiredu, a messaging strategist and founder of Lion Words, teams up with Lee Reshef, Fiverr's Head of Product Marketing, to dissect high-converting B2B homepages. They tackle common pitfalls that decrease conversions and emphasize the significance of clarity and effective messaging. Learn what elements belong above the fold, how to cater to diverse buyer personas without overwhelming, and the essential role of A/B testing. Their insightful critiques of real homepages offer actionable strategies that can dramatically improve your website's performance.
5 snips
Mar 6, 2024 • 53min
SERP’s Up | The ins & outs of starting SEO from scratch
Learn how to build an SEO strategy from scratch with SEO growth specialist Gaetano DiNardi. Discover effective brand messaging techniques with messaging strategist Diane Wiredu. Get insights on Google ranking updates and structured data carousels. Dive into strategies for SEO success through diverse partnerships and creating brand messaging that resonates.
Oct 2, 2023 • 59min
Practical tips for smashing your first-call pitch - April Dunford, Author of Obviously Awesome
Messaging expert Diane Wiredu and bestselling author April Dunford discuss the importance of the first-call pitch, tightening up positioning, and maximizing the sales pipeline in this session of the Marketing Meetup Podcast.
