SERP’s Up | The ins & outs of starting SEO from scratch
SERP's Up SEO Podcast
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Creating Effective Brand Messaging
The chapter delves into the process of crafting brand messaging from scratch, emphasizing the importance of aligning with customer needs and differentiating from competitors. It highlights the significance of evaluating current messaging, understanding customer perspectives, and testing the messaging with prospects. Additionally, it discusses the balance between scale and audience connection in using messaging frameworks for brand evolution.
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