Marketing expert Gaetano DiNardi joins host Chris Walker to discuss the state of capturing demand. They cover intent types, missteps in demand capture, and the role of Google Search, SEO, affiliates, and review sites. Key takeaways include the difference between lead generation and demand capture, the importance of clear intent, and the need for proper measurement and strategy alignment. Challenges of SEO in B2B and strategies for evaluating paid search are also explored. The podcast concludes by discussing effective marketing strategies and the conflict between capturing and creating demand.

Learn how to build an SEO strategy from scratch with SEO growth specialist Gaetano DiNardi. Discover effective brand messaging techniques with messaging strategist Diane Wiredu. Get insights on Google ranking updates and structured data carousels. Dive into strategies for SEO success through diverse partnerships and creating brand messaging that resonates.

Gaetano DiNardi, ex-VP of Growth at Aura, shares their SEO strategy that led to ~1 million monthly visitors in just 12 months. Topics include introductionless content, video marketing, keyword research, backlink building in 2023, and the power of empathy in content.