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How the Fxck SEO Podcast
Aura.com's Full Funnel SEO Strategy: ~1 Million Monthly Visitors in 12 Months (Gaetano DiNardi, Growth Advisor, and ex-VP of Growth at Aura)
Mar 1, 2023
Gaetano DiNardi, ex-VP of Growth at Aura, shares their SEO strategy that led to ~1 million monthly visitors in just 12 months. Topics include introductionless content, video marketing, keyword research, backlink building in 2023, and the power of empathy in content.
39:21
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Quick takeaways
- Creating introless content that quickly addresses the audience's needs and interests is crucial for engagement and search engine optimization.
- Leveraging personal networks and building relationships with relevant sites and individuals is more effective for link building than mass cold email outreach.
Deep dives
The importance of education and content in the identity protection industry
During his time at Aura, Guy Tano-Dinadi helped the company set up their first search strategy. Given the complexity of topics like identity theft and financial fraud, education and content played a crucial role in their SEO efforts. By focusing on providing valuable information, they were able to attract close to 1 million monthly organic visitors. This approach involved creating high-quality articles and YouTube videos, addressing specific pain points and offering solutions. They also leveraged guest blogging, podcast interviews, and PR to secure backlinks to their content. The emphasis on expertise and unique insights helped them stand out in a crowded industry.
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Discover
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