Creating Content with Purpose and the Underdog Strategy

Gaetano developed the strategy that took Aura's SEO traffic to close to ~1 million monthly visitors in 12 months.

The blog started with zero content and low domain authority. Now, with only 100-200 pieces of content, Aura holds its own in competition against rivals like McAfee, Norton, and Experian.

In this week's SEO case study, we learn how Aura approached content. Everything from their publishing schedule to why they built a YouTube channel.

Key questions:

• What is "introductionless content?"
• Why do brands need to move into video NOW?
• What do most companies get wrong about keyword research?
• How to do backlink building in 2023
• The power of empathy in content

Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.