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7min chapter
Aura.com's Full Funnel SEO Strategy: ~1 Million Monthly Visitors in 12 Months (Gaetano DiNardi, Growth Advisor, and ex-VP of Growth at Aura)
How the Fxck SEO Podcast
Creating Content with Purpose and the Underdog Strategy
This chapter discusses the importance of creating content with a purpose and focusing on the problems people are facing. It introduces the underdog strategy of analyzing the least authoritative site on the SERPs to understand how they rank well on Google.
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