SERP's Up SEO Podcast

SERP’s Up | The great balance between evergreen & trending content for SEO & beyond

Feb 28, 2024

Learn how to balance evergreen & trending content for SEO success with insights from industry experts. Discover the importance of integrating emerging topics with timeless content. Dive into the latest 'things to know' feature on SERPs and get tips on long-term branding strategies for better content creation. Explore the world of sports rivalries and family allegiances in a funny discussion.

50:25

Creator website

Episode guests

John Shehata

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Strategic mix of evergreen & emerging content attracts sustainable & immediate traffic.

Support for independent sites against dominance of big publishers for diversified rankings.

Brands should prioritize identity & user perception for quality content over immediate returns.

Deep dives

Balancing Evergreen and Emerging Content in SEO

SEO experts discuss the importance of balancing evergreen and emerging content in SEO strategies. Evergreen content, which is continuously relevant, can draw sustainable traffic over time, while emerging content, dealing with new trending topics, can generate immediate traffic. They emphasize the need for a strategic mix of about 20% to 30% emerging content, complementing the core evergreen topics to maintain a healthy content balance.

Creating Evergreen Content for Continuing Engagement

01:18

Keeping Your Finger on the Pulse for Online Reputation Management

01:23

Balancing News and Evergreen Content Strategy

01:20

Balancing Evergreen and Emerging Topics

01:50

Introduction

5min

Balancing Evergreen and Trending Content in SEO Strategy

19min

Balancing Evergreen and Trending Content for SEO Success

3min

Navigating 'Things to Know' on SERPs

17min

Shifting Focus to Long-Term Branding for Better Content Creation

4min

Balancing Emerging and Evergreen Topics with Claudia X & the Athletic's Content

2min

Sports Rivalry and Family Allegiances in the Context of Victory and Defeat

2min

How do you simultaneously incorporate evergreen & trending content into your SEO lineup?

Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically.

Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO.

Plus, take a trip over to the top of the SERP to investigate the latest emerging feature.

Take your training wheels off because, on episode 76 of the SERP’s Up SEO Podcast, you will finally learn to balance evergreen and emerging SEO topics together.

Key Segments

[00:02:51] What's On This Episode of SERP's Up?

[00:05:23] Focus Topic of the Week: SEO for evergreen topics vs emerging topics

[00:19:09] Focus Topic Guest: John Shehata

[00:26:21] From the top of the SERP

[00:34:07] Snappy News

[00:46:30] Follow of the Week

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