Shifting Focus to Long-Term Branding for Better Content Creation

How do you simultaneously incorporate evergreen & trending content into your SEO lineup? 

Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. 

Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. 

Plus, take a trip over to the top of the SERP to investigate the latest emerging feature.  

Take your training wheels off because, on episode 76 of the SERP’s Up SEO Podcast, you will finally learn to balance evergreen and emerging SEO topics together. 

Key Segments

[00:02:51] What's On This Episode of SERP's Up?

[00:05:23] Focus Topic of the Week: SEO for evergreen topics vs emerging topics

[00:19:09] Focus Topic Guest: John Shehata

[00:26:21] From the top of the SERP

[00:34:07] Snappy News

[00:46:30] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

John Shehata

Claudio E. Cabrera

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Newzdash

GDdash

News:

How Google is killing independent sites like ours

Article complaining about being outranked on Google being outranked by Reddit

Google: We Want To Reward The Best Content No Matter Site Size

What should Google rank in Search when all the content sucks?