SERP’s Up | The great balance between evergreen & trending content for SEO & beyond
SERP's Up SEO Podcast
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Balancing Evergreen and Trending Content in SEO Strategy
The chapter emphasizes the importance of strategically balancing evergreen and trending content in SEO to achieve credibility and visibility on a website. It highlights the need to leverage different content types to showcase expertise and attract both users and search engines. The discussion also covers the advantages of early adoption of trending topics and integrating them with evergreen content for sustainable link building campaigns.
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