Navigating 'Things to Know' on SERPs

Exploring the impact of the new 'things to know' feature on SERPs, this chapter discusses how it presents concise information through tabs on various topics. It emphasizes the role of entity-based content in aiding user understanding and content creation. The conversation also delves into balancing content for evergreen and emerging topics, highlighting the importance of context and brevity in guiding user intent.

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