SERP's Up SEO Podcast

SERP’s Up | Are expert opinions in your content an SEO must?

Feb 21, 2024

52:28

Does a topical expert need to write your content in order to rank?

Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content.

Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand.

Plus, Mordy and Crystal investigate how different engines handle sensitive queries.

Learn how to integrate expert-led content into your SEO strategy this week on the SERP’s Up SEO Podcast!

Key Segments

[00:02:05] What's On This Episode of SERP's Up?

[00:04:23] Focus Topic of the Week: The value of using expert insights for your SEO

[00:14:10] Focus Topic Guest: Will Peters

[00:32:50] So many search engines

[00:42:36] Snappy News

[00:50:31] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter